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In this video, I’ll show you two search ads campaigns that you should be utilizing if you just launched your app and want to get your initial downloads to test your subscription paywall or to test your retention rate.

You should also add these search ads campaigns if you are trying to look for ways to grow your downloads are these campaigns are going to give you the biggest bang for your buck.


00:18 – The penultimate search ad campaigns that you should be utilizing when you want to optimize your downloads, test retention rate, AND test your subscription paywall.

01:02 – Quick, easy steps on how to set up your ad campaign.

01:28 – What is an exact match ad campaign.

01:45 – Just how much is the ideal budget setting for a search ads campaign.

03:00 – Keywords, keywords, keywords: how do you choose them.

03:41 – Discovery campaign: boosting your ad campaign.

05:00 – More tips in choosing keywords for your ad campaign.

Lakshmi uma

Lakshmi Uma is Appmaster's Podcast and ASO executive. She loves exploring ancient sanctuaries, architecture, and landscapes.

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