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I’m going to show you how to structure your Apple Search Ads campaigns and how to put in the ideal cost per tap to get you to your target cost per download.


00:34 – Setting up the campaign structure for each geography/country

00:54 – First campaign: Exact Campaign

01:21 – The Broad Match campaign

02:02 – The Search Match campaign

02:53 – The Brand Match campaign

03:34 – The averages of conversion rate

04:28 – A demonstration on how to set up your first campaign

Apple Search Ads:

Get our greatest growth hacks to increase downloads & revenue:

Lakshmi uma

Lakshmi Uma is Appmaster's Podcast and ASO executive. She loves exploring ancient sanctuaries, architecture, and landscapes.

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