Are you feeling like does the world need another weather, podcast or scanner app? Well today’s guests shares why he decided to create a scanner app and why you might want to build an app in a competitive space. Also, he reveals the best performing ad creative, how to optimize Facebook ads for conversions, and how to integrate influencer marketing with your Facebook ads.
02:43 – Why Malcolm specifically chose a scanner app and why this kind of market is a good space to be in.
05:40 – Using search ads, Facebook ads and blogs as strategies for boosting your app.
11:44 – How to optimize Facebook ads for events.
15:30 – Using weekly subscriptions and how to do it properly.
16:59 – How your ad creatives affect conversions even if you don’t change the app too much.
25:53 – Properly applying the word “free” and how to use it best for your subscriptions/product.
27:55 – Remembering the importance of reviews and how you should get your users to leave one.
32:00 – Using influencer marketing and how to project a positive image towards influencers.
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