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Description

Coming up is something a little different. I’ve done over 600 plus episodes on the podcast and this one is a compilation of some of the best expert tips from all the top game publishers. I went in and listened to them again to pick out the best nuggets for you. So here it is expert tips from the guys from Rovio, Glu, Ketchapp and so much more.

I hope you enjoy this, but please let me know what you think about these types of episodes as I go back into the archives and try to pull out the best nuggets from some of the best guests that I have ever had on. While it took a little bit of time, and I hope to do more of these, but I will only do them based on your feedback, so please let me know either send me an email steve at appmasters.co, or leave a comment on this podcast page.

And without further ado, let’s get into the episode.

Show Summary

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Show Notes

Ketchapp Episode

Today’s guest is Ketchapp’s Chief Revenue Officer, Christian Calderon, and he shares his advice on ad monetization including ad meditation, first impression and a few apps doing some cool stuff with rewarded video. Also, listen to the part of the show when he shares the retention metrics you should be looking at to ensure a good you are getting a good lifetime value of a user.

Glu Episode

Today’s guest is the Chief Revenue Officer at Glu Mobile and he shares how to increase ad revenue for your mobile games. Also, you will discover how to use live ops to keep users engaged, the evolution of user acquisitions and what they look for in studios to acquire.

Voodoo Episode

Today’s guest is the former Head of Publishing and now Product Manager at Voodoo games. They have chart topping titles such as Snake VS Block, Paper.io, Fight List and more. You will discover his key elements of addictive games, how to install a great working atmosphere for both designers and engineers and how he studies top games using a spreadsheet.

Kongregate Episode

Today’s guest is the VP of Marketing & Ad Monetization at Kongregate and he shares how to market a mobile game profitably and at scale. You will discover how they start A/B testing during the game conception phase, why they focus on ad engagement as a critical metric, how to use organic growth to fund UA, and how indies can better monetize their games. It’s a jam packed episode that you don’t want to miss.

Rovio Episode

Today’s guest is the Executive Vice President for Games at Rovio and he shares soft launch strategies, mobile game trends and even weighs in on the Ketchapp acquisition. Also, listen to his thoughts on the mystic story of how Angry Birds was the 52nd app that Rovio launched and why it finally succeeded.

Backflip Episode

I have the Game Director at Backflip Studios, Bryan Mashinter, who shares how he approaches in-app purchase conversions, game design and retention. Also, listen to the part of the show when he shares why it’s so important to choose the people you surround yourself with.