Does it matter when you have a .com or a com.

So for example if you are trying to optimize, should you put .com with a period or without it?

Now, here’s what you should do!

Through the use of Sensor Tower, when you put, for example. It will pull out data from wishcom (without the period), but mobile action- if I’ll do the same thing, it will give me the same data for both keyword.

With Sensor Tower automatically deletes the “period”. But if you look into _apple search ads_ and if you compare “” vs. “wishcom”. You’ll clearly see that there is more traffic with the (with a period).

I recommend that you use _apple search ads_ to double check the traffic scores because if you are just using Sensor Tower (which I love!) it won’t give you enough information.

That’s just something for you to double check and make sure that scores are accurate.


Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web,, and on my blog