Today’s guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing especially across channels.
01:43 – How to approach UA with a new app
06:37 – How to get start with Facebook Automated App Ads
08:19 – How to scale Facebook Automated App Ads
12:59 – What SDKs and tracking you need before running user acquisition
16:51 – How to get started with Google UAC
31:43 – How should UA managers collaborate with product teams
– Fav app: Star Wars Galaxy Heroes
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