Today’s guest is Gina Kwong who runs Mobile Growth at Electronic Arts (EA). She focuses on global growth for EA’s mobile titles and has great experience in creative testing especially across channels.

Gina Kwong is Growth at Electronic Arts (EA).

Highlights

01:43 – How to approach UA with a new app

06:37 – How to get start with Facebook Automated App Ads

08:19 – How to scale Facebook Automated App Ads

12:59 – What SDKs and tracking you need before running user acquisition

16:51 – How to get started with Google UAC

31:43 – How should UA managers collaborate with product teams

Show Mentions

– Fav app: Star Wars Galaxy Heroes

Sponsors

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Lakshmi uma
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