What’s up! Today, I’ve got a snippet from our upcoming App Masters Virtual Summit which will start on April 15th. This is a 10-day online-only event where you’ll get to see some of my favorite friends who are independent app developers crushing in the app space.

You will get to watch all these interviews for free on the day it goes live, so register by going to https://appmasters.com/summit.

Without further ado, here’s a quick snippet of what’s in store for you.

The Trends with Ad Creators for Video Ads

The biggest trend in creating video ads lately is the increasing shift to short-form videos.  These videos are those you will find “stupid simple“ and only last three to four seconds long — no more than that.

Shamanth Rao, the CEO of RocketShip HP, experimented this extensively with Snapchat. The platform has a limit of no more than 10 seconds and he found out that a 3 or 4-minute video with one message or one call-to-action works well due to its level of simplicity.

When your video ads are effective, you can expect an increase in your return on investment (ROI). Considering Shamanth’s experiment, you might want to consider shorter videos for your next ads.

 

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.