VPAR – Jason Stoop
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About the Episode
Are you looking to build partnerships with businesses who can bring hundreds or even thousands of downloads for your app? Well today’s guest built a platform that is trusted by 1,000s of golf tournaments and hundreds of golf clubs and he shares the strategy that has helped build these valuable partnerships. Also, listen to the questions he asks his partners to ensure that promoting his app is equally beneficial to them.
Jason Stoop is the President and Partner of VPAR.
Show Notes
Building Valuable Partnerships
VPAR brings something to distributors that make them want to sell their app for their own benefit. Even in banking, for example, they would package the app in a way that even if they are in corporate, they would want to market VPAR during golf events that they cater for their customers. They started supplying products into golf clubs because they know they will rapidly scale once they get these clubs’ buy in. Getting partners to promote your app is like building a sales team that you do not have to pay.
Questionsto Ask to Come Up with the Right Features
VPAR built in features in their app to motivate the golf pros to use it and they would therefore promote VPAR because of the benefit the app had done for them. Coming up with what features to build and what would resonate with them was a case of speaking to their audience, doing a lot of research, going out there and meeting with the golf clubs and spending time talking to the golf pros on the ground. As they are the guys who have the knowledge and are there everyday, they asked them what they needed, what they are currently using, what frustrates them, what they would like to change, etc. and from there, they built the network and was able to provide solutions surrounding these issues.
Show Mentions
Fav app: Strava: (iTunes | Google Play)