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Today’s guest is a 15-year-old app creator who created an app that shows you the waiting times at restaurants and bars. We discuss how to get traction for his app, product strategy and which social networks would work best for advertising.
Launching and Retention
For Waitly, I suggested that Max focus on a certain area so that he can execute well if he is concentrated in just one thing initially. This is a crowd sourcing app so it works when you have users sending over feedback so to be able to build an audience, I have advised Max to start off by asking his friends,one weekend maybe at 8pm, to go around the city and upload wait times to initiate user base information. With this and Facebook Ads running, he would be able to gain momentum and traction. Also, he can build an offline feature which would entice users to use the app and the wait times will just serve as add on. This is a great way to retain capture audience.
Platforms for Advertising
The best strategy for influencer marketing for non-games app and for the older demographic is via Facebook and Instagram.Run ads, target certain regions and focus on certain areas for the time being when you are just starting out to make sure that you learn everything that you can in a very narrow market to enable you to refine your app. After that, you can go national.