App Store Optimization in 2021 - What is ASO? (Part 1/6)

What is App Store Optimization or ASO? Do we really need another acronym?

In this video, I take you back to the basics of ASO — what it is and why you need it.

Highlights

2:07 – Algorithm + User

2:41 – Long-term Impact

3:32 – Brand

4:25 – Do-It-Yourself

Podcasts & ASO Executive at Appmasters

Lakshmi Uma is Appmaster's Podcast and ASO executive. She loves exploring ancient sanctuaries, architecture, and landscapes.