Our Story
App Masters didn't
start as an agency.
It started as an obsession — to learn from the best app builders in the world, share everything publicly, and build the most trusted resource in the app business.
Read the story Milestones
From 0 to 3,000+ apps.
2011
First app published to the App Store
What started as a side hustle — building and testing apps to learn the App Store from the inside — generated the first real insight: the only way to truly understand growth is to live it.
2013
Podcast launched. Agency born. 7 months later.
The App Masters podcast went live with one goal: learn from the best. Within 7 months of the first episode, App Masters became a full-time agency — built on audience trust, not advertising.
0 to agency in 7 months
2015
Press coverage on TechCrunch, VentureBeat, The Next Web
App Masters strategies started generating coverage in major publications for clients — validating the approach and putting the agency on the map in the wider tech community.
2016
First Apple editorial feature secured for a client
App Masters helped its first client secure a coveted Apple editorial feature — the beginning of a track record that would grow to 12+ featured apps including App of the Day placements.
First of 12+ Apple features
2019
#1 app marketing YouTube channel
The YouTube channel grew to become the most-watched app marketing channel in the world — extending App Masters' mission of sharing everything publicly, not just with paying clients.
2023
1,000+ podcast episodes. MAU Vegas. App Promotion Summit.
A decade of conversations — 1,000+ episodes, the most comprehensive interview archive in the app industry. Steve was invited to speak at MAU Vegas and App Promotion Summit globally.
Today
3,000+ apps grown. 73K+ subscribers. Still learning.
App Masters has worked with Red Bull, McAfee, Nextdoor, SpotHero, and Vivid Seats — and hundreds of indie founders building the next generation of great apps. The mission has never changed.
3,000+ apps and counting
The App Masters ecosystem
Beyond the agency. An entire ecosystem built around app growth.
App Masters is not just a growth agency. It is a community, a media brand, and a knowledge network — built over 15 years and trusted by 3,000+ apps worldwide.
73K+
YouTube Channel
#1 App Marketing Channel on YouTube
New videos every week covering ASO, paid UA, monetization, and app growth strategy — all free, all actionable.
Subscribe 1,000+
App Marketing Podcast
1.3M downloads · Running since 2013
The most comprehensive interview archive in the app industry. Conversations with founders of Shazam, Crossy Road, Mafia Wars, Color Switch, and hundreds more.
Listen 200+
App Founders Community
A private community for serious app founders
Peer discussions, monthly Q&As with Steve, access to the App Masters team, and a network of founders building real apps with real revenue.
Join 27K+
Facebook Community
App Entrepreneurs Facebook Group
One of the largest free communities for app entrepreneurs — daily discussions, growth tips, and peer support for founders at every stage.
Join the group Annual
Indie App Santa
The App Store's favourite Christmas tradition
Every December, Indie App Santa gives away premium apps for free — driving massive downloads and press coverage for indie developers worldwide.
Learn more 50+
App Portfolio
Apps we build, test, and grow ourselves
App Masters owns and operates 50+ apps. Every strategy we recommend has been tested on our own products first — we only share what actually works.
Our approach 10K+
App Growth Newsletter
Weekly tactics, case studies, and growth strategies
Every week, 10,000+ app founders get the same insights we share with our clients — ASO updates, monetization experiments, and what's actually working right now.
Subscribe free Free
The App Growth Playbook
15 years of app growth — in one free guide
10 chapters covering ASO, paid UA, monetization, and retention. Everything we know about growing apps, distilled into one actionable guide — completely free.
Download free App Masters today
The numbers behind the mission.
Every number below represents an app founder who trusted App Masters with their growth — and got results.
3,000+
Apps grown
Across iOS and Android, in every major category, from indie to global brand.
73K+
YouTube subscribers
The #1 app marketing YouTube channel in the world.
1,000+
Podcast episodes
The most comprehensive interview archive in the app industry.
50+
Apps in own portfolio
We test every strategy on our own apps before recommending it to clients.
12+
Apple features secured
App of the Day and editorial features for clients across categories.
15 yrs
In the App Store
We have been here since near the beginning. We have seen every algorithm change, every trend.
Red Bull
McAfee
Nextdoor
SpotHero
Vivid Seats
Life Lapse
Sortly
Unplug Meditation
How we work
The App Masters difference.
Most agencies sell expertise they read about. App Masters only shares what it has lived, tested, and proven — on its own apps, with its own audience, in the real App Store.
We build our own apps
App Masters runs a portfolio of 50+ apps. Every growth strategy — ASO, monetization, UA, A/B testing — is tested on our own products before it is recommended to a single client. We do not guess. We know.
We interview the best, weekly
Over 1,000 podcast episodes with the founders of the most successful apps ever built. Every conversation becomes part of App Masters' collective knowledge — and is shared publicly, not locked away.
We share everything — for free
73K+ subscribers follow App Masters on YouTube because we publish the same quality content we give clients — tutorials, case studies, strategy breakdowns. The philosophy: share everything, keep nothing back.
Most agencies Sell theory App Masters Shares proof
3,000 apps and counting The story is still
The story is still
being written.
Want yours to be part of it? Book a free strategy call and find out exactly what App Masters would do to grow your app.
No long-term contracts iOS and Android 15 years of expertise Results in 30 days
