Do you have a mobile app that you’ve poured your heart and soul into, but you’re struggling to generate the revenue you need to sustain your business? You’re not alone. Many app developers face this same challenge. But don’t worry – there are proven strategies you can use to increase your app revenue and take your business to the next level. In this blog post, we’ll explore some of the most effective ways to boost your app revenue, from implementing in-app purchases and subscriptions to leveraging mobile advertising and user data. So, whether you’re a seasoned app developer or just starting out, get ready to discover some game-changing tips and tricks to help you monetize your app and achieve your business goals.
1. Show paywall during on boarding
Did you know that over 50% of APP sales comes during the onboarding process? Yes, that’s how important this process is. Unlike youtube videos or social media engagements where you need multiple interactions to build trust with the users, APP users come loaded with trust (else they wouldn’t have downloaded your APP in the first place). Because users have been through the initial research process and installed your APP, they come in as warm leads and at this point it is important to show them a paywall to get them to convert while they are still ‘warm’.
2. Have an onboarding process
Sounds simple right – but think about it! Having an onboarding process means that you guide your users on how to use your APP. This is important as it not only reminds the users what your APP is about, it also allows you to highlight features which the users would find most valuable. It is often a good practice to include screenshots and help videos during the onboarding before showing a paywall to increase conversion.
3. Have upgrade button on home screen
Several APPs like to hide the upgrade button in the hamburger menu or under settings assuming that users can find it if they want to upgrade. However research shows that having the upgrade button visible on the screen at all times leads to better conversions. The key to success is here to increase the visibility of the paywall. In fact, showing paywall on every single APP open is also known to increase conversion. This works on the premise that more people see your paywall, the higher are the chances of conversion.
4. Long pricing page
We have seen a 65% increase in subscriptions just by using longer paywalls! Longer paywalls also usually work better on the web. One of our followers witnessed a 4X increase in revenue after switching to a longer paywall.
Why does it work? Well,buyers are more likely to engage with your paywall page content during the buying process which makes them a good tool to influence their decisions.. A good pricing page should ideally have the following – headline, pricing table, benefits, social proofs, features (optional) and testimonials, pricing table again, FAQs and a floating button.
We have also noticed an increase in conversions after using subtle animations on the pricing page. Avoid using loud animations as this can distract the user. Using animation to delay the visibility X on the paywall can also increase conversion.
6. Add Urgency
Adding a sense of urgency is an age-old marketing trick that works across web and offline as well.You can add urgency by showing limited time offers expiring within a few hours to a few weeks depending on your customer journey. Dont worry too much about showing the limited time offer for extended periods of time as this is a common practice used across industries.
7. Promotions / winbacks
Using promotions and winbacks in an efficient way can increase your revenue without increasing your marketing budget considerably. One of the cool ways to win back using promotion is demonstrated in Headway APP who have gated content throughout their APP. When you try to access the locked content, you are shown a paywall. What Headway did was, they started showing a 70% off offer to users who exited the paywall!
Congratulations! You’ve now unlocked a treasure trove of game-changing tips and tricks to boost your app revenue and take your business to new heights. By implementing these proven strategies, you’ll be able to monetize your app and achieve your business goals like never before.
With these strategies in your toolkit, you’re well-equipped to turn your passion for app development into a profitable venture. So go forth, implement these tactics, and watch your app revenue soar to new heights. The future is bright, and your app’s success is just a few steps away. Happy monetizing!