alternate-tier-pricingWould you like a simple way to increase revenues for your paid apps or in-app purchases?

Did you know that back in June 2013, Apple released a new pricing structure called alternate tier pricing in the App Store?

What is Apple Alternate Tier Pricing?

Back in June 2013, Apple introduce a new pricing structure called Alternate Tier that gives app developers more flexibility with the pricing. Simply put you can charge a higher price in some of the popular countries.

This applies to both paid apps as well as in-app purchases.

App developers are accustomed to charging $0.99 or $1.99, but with alternate tier pricing app developers can charge the 0.99 in Euros.

Here’s a quick chart that shows you the difference between normal Tier 1 and Alternate Tier 1:

Tier Pricing

In the video, below I show you how you can activate alternate tier pricing for your paid apps and your in-app purchases.

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web,, and on my blog