What I am going to share today is a part of a module from a full-blown course that we have on AppMasters Academy where we show you everything you need to do to soft launch your app. The strategies we share there allow you to ensure that you don’t spend thousands of dollars building an app which nobody wants or build one which has the ability to succeed but you fail to set yourself up for that optimal success. A soft launch done well can also land you an Apple feature.

Here’s what we are looking for in finding a country to soft launch in:

  • Cheap traffic
  • Monetizes like the big countries like US, Canada, Australia, UK, Japan, China

Run Facebook ads in these countries to get them to download your games. You don’t need to spend a lot of money (maybe just $2k – 5k) to get you to a decent ranking and then use the screenshots for social proof or leverage these metrics when you are ready to go worldwide.

What countries should you focus on? Here they are:

  • Philippines
  • Denmark
  • Finland
  • Iceland
  • Norway
  • Sweden

Do not launch in Canada as they are no longer cheap. Save it for the worldwide release.

Get Full Soft-Launch Course:

Steve Young

Founder at AppMasters
I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.