760: Using Email Marketing for Mobile App Retention with Matthew Sadofsky
Today’s guest is a mobile marketing executive with years of experience growing mobile first companies in the dating, music, gaming, and fitness industries. We talk about key metrics a data scientist can help you with and how he’s using email marketing to keep users engaged and learn why they’ve churned.
Matthew Sadofsky is the Chief Growth Officer and CMO at STUDIO.
759: How to Build a UA strategy for High-LTV Subscribers with Saulo Marti
Today’s guest is the VP of Marketing of the highly popular 8fit app and he shares how to build a UA strategy optimized for high-LTV subscribers. Also, you will discover why performance marketing is not working as well anymore and conversion rate optimization for new subscribers.
Saulo Marti is the VP of Marketing at 8fit.
Tips to Finance Your Growing Business
Photo by Sharon McCutcheon on Unsplash A business that is in the initial phase of growth needs financing in order to cope with increasing demands for production. There are costs associated with business expansion: you need more raw material, new equipment, more...
Mobile Attribution: Things You Should Know About It
Photo by Thought Catalog on Unsplash The number of apps across iOS and Google is increasing by the day causing a typical smartphone user to get overwhelmed with the many choices they have. That’s why it is becoming increasingly important for app developers and...
758: Launching a New Service in a Mature Market with Guillermo Gaspart
How do you overcome the first years of launching a totally new service into a mature market? Well today’s guest is the Founder & CEO of BYHOURS, a service that lets you book hotels by the hour. He shares how he started this new service, how they generated initial demand and how they are bringing users back into the app with hypertargeting.
Guillermo Gaspart is the Founder & CEO at BYHOURS.
Apps Gone Free vs Apple Feature
In this video, I compare my favorite mobile growth hack versus getting an Apple Feature. You will discover why this campaign is even better than an Apple Feature.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=LvQYfj9RQSc
757: Native App Preloads with Matt Tubergen
Want to preload your apps directly on to a user’s phone? Well today’s guest talks about how their new platform allows you to run ads and with a single tap bypass the Google Play Store and have your app directly on a user’s phone. Also, listen to how indies can take advantage of this platform and what categories of apps perform best.
Matt Tubergen is the EVP of Global Revenues and Growth at Digital Turbine.
Apps Development: Then and Now
Photo by VanveenJF on Unsplash Apps help us with so many functions of our daily life. You can get apps that will wake you up in the morning, track the calories from your breakfast, give you direct access to your bank account, and so much more. When you get to work,...
How to Calculate Accurate ROIs from Apple Search
Shamanth Rao, founder at Rocketship HQ, talks about how your Apple Search Ads installs might be different from your MPP and how to accurately calculate ROIs from your Apple Search Ads.
