• 810: How to Refine Your Value Proposition for Press & Conversions with David Eberle

    810: How to Refine Your Value Proposition for Press & Conversions with David Eberle

     Want to know how today’s guest has been able to land some massive press for his keyboard app? He shares how refining the app’s value proposition has led to better conversions and more press. Also, you will discover why you should offer a lifetime price with your subscription plans …Read More »
  • Building a Successful Mobile Game Studio

    Building a Successful Mobile Game Studio

    Today’s guest is Joakim Achren, Founder and CEO at Elite Game Developers.. He is a games entrepreneur for the last 15 years. He previously founded Next Games, Ironstar Helsinki, and was an early employee at Supercell. You will discover common mistakes indie game developers make and the biggest factor for …Read More »
  • 809: How to Improve Early KPIs to Improve Marketing Performance with Ben Eshel

    809: How to Improve Early KPIs to Improve Marketing Performance with Ben Eshel

    Want to know how to improve your early KPIs so the rest of your marketing mix gets a boost? Well today’s guest shares how to optimize your first-time user experience, the conversion sequence to increase conversions, and a quantitive way to determine if a game is fun. Ben Eshel is …Read More »
  • 808: How Listory Increased D7 Retention to Over 40% with Yaniv Gilad

    808: How Listory Increased D7 Retention to Over 40% with Yaniv Gilad

    Today’s guest is the Co-Founder and CEO of Listory, the world’s first content refinery. He shares why creating a manifesto helps you build the right product features, why focusing on your top of the funnel will have greater returns, and why you have to give users a specific reason for …Read More »
  • Facebook Advertising on a Budget

    Facebook Advertising on a Budget

    Today’s guest is the former Head of User Acquisition at Hopper and now an app marketing consultant, Simon Lejeune. You will discover the difference in strategy between the big Facebook advertisers versus the small ones and if you’re a small one he shares how you can set up a Facebook …Read More »
  • 807: What Small Game Studios Can Learn From Big Gaming Studios with Joakim Achren

    807: What Small Game Studios Can Learn From Big Gaming Studios with Joakim Achren

     Today’s guest is a games entrepreneur for the last 15 years. He previously founded Next Games, Ironstar Helsinki, and was an early employee at Supercell. You will discover what he would do differently if he were starting his game studio today, what small game studios can learn from the …Read More »
  • How to Launch a Successful App as An Indie Developer

    How to Launch a Successful App as An Indie Developer

    Discover the most impactful marketing strategies to launch a successful app. Highlights 00:09 – Strategies on how to launch an app as an indie developer. 07:02 – Advice if you want to get organic downloads in a short period of time. 09:45 – Traffic sources that work well. 13:16 – …Read More »
  • 806: How to Increase User Intent Using Dynamic Ads with Simon Lejeune

    806: How to Increase User Intent Using Dynamic Ads with Simon Lejeune

     Today’s guest is the former Head of User Acquisition at Hopper and now app marketing consultant. You will discover how to effectively drive user growth using dynamic ads and how he set up his entire automation system. Also, listen to the part of the show where he shares the …Read More »
  • What Impacts Keyword Rankings for App Store Optimization

    What Impacts Keyword Rankings for App Store Optimization

    You will discover the factors that impact keyword rankings for app store optimization. Will backlinks help with keyword rankings? How does keyword density impact Google Play keyword rankings? Does revenue impact have an impact on keyword rankings in iOS? How long does it take to rank for keywords?  Read More »
  • 805: How to Drive Downloads on Reddit with Ryan Angerami

    805: How to Drive Downloads on Reddit with Ryan Angerami

    Today’s guest is the Director of Growth Partnerships at Reddit. You will discover how Reddit fits into the UA ecosystem, how to target the different subreddits and how to balance community engagement with direct response KPIs. Ryan Angerami is the Director of Growth Partnerships at Reddit. Highlights 02:31 – How …Read More »