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3 App Store Optimization Strategies You Should Be Testing for 2020

By Articles, PodcastNo Comments

If there is one thing that is consistent with app store optimization (ASO), it’s that the app store stores are always changing its algorithms. Obviously, this makes sense since their objective is to give the end user the best possible experience possible.

However, savvy marketers are constantly testing new and different ASO strategies to see what’s working today. Here are three strategies that you should be testing in 2020.

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760: Using Email Marketing for Mobile App Retention with Matthew Sadofsky

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Today’s guest is a mobile marketing executive with years of experience growing mobile first companies in the dating, music, gaming, and fitness industries. We talk about key metrics a data scientist can help you with and how he’s using email marketing to keep users engaged and learn why they’ve churned.

Matthew Sadofsky is the Chief Growth Officer and CMO at STUDIO.

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