Case Study: 14,500 Downloads From a Paid-to-Free Campaign

I’m going to share real data on the impact of running a paid to free campaign and why I believe it’s THE greatest growth hack in the app space.

Learn more about the Paid to Free mini-course:
https://appmasters.com/p2f

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Steve Young

Founder at AppMasters

I started building apps in 2011 and my first app hit #8 under educational games. I started making a few hundred dollars a month, but had no idea what I was doing. Then in 2013 I decided to start a podcast so I could pick the brains of app creators that I admired including the co-founder of Shazam, Tapbots, Crossy Road, etc and that changed everything.

Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.