We’re glad to have you aboard, writing for AppMasters. Here are some basic guidelines you need to follow when crafting your article. If you have any questions about these requirements, just reach out to Jeff for clarification.

Content Policies

You should pitch your article idea to us, bearing in mind that our readers are appreneurs and app developers looking for information to help their apps get more downloads. When you’re writing, follow these guidelines ralted to what you can and can’t incorporate in your article.

  • A guest blogger gets no more than 1 direct “dofollow” relevant anchor text links from the byline.
  • Guest bloggers should not try to get more out of the post by using more links “artificially.” In other words, if it serves to promote your product more than it serves to add value to the article, it probably shouldn’t be there.
  • Generally speaking, there should be no more than two links to your app or service.
  • Where possible, you can link to relevant¬†articles on your own blog, but no more than three such links

Article Structure

Your article layout should be something like this:

  1. Pose two questions that your post will answer.
  2. State how your post will answer those questions.
  3. Structure your body using paragraphs no more than 2-3 sentences long.
  4. Where possible, break your article into logical sections using numbering and bullet points.

See here for a good example of this.

Style Concerns


The first word of your title should be capitalized. The rest of the words should not, unless they are proper nouns. Your title should be in the present tense, and should be around 60 characters long.

Acronyms and Abbreviations

Spell these out the first time you reference them. After that, use the acronym or abbreviation. For example, the first time you reference ASO, you should spell it out as “App Store Optimization.” Note that readers should know what iOS is, so there is no need to spell that out.


Images are great, but please do not just embed them in a Word or Google Docs document. Provide them separately, and indicate where they should be inserted.

Calls to Action

If you host a course, product, or service that offers a solution to the problem you are talking about, you can include a brief call to action for that product at the end of your article.

Editorial Authority

The managing editor has the final authority on edits, but you can always request that your article be pulled and not published.