454: Empathetic innovation and using products to solve problems with Alexander Obenauer

How do you identify and solve problems with software? Well today’s guest shares his approach which he coined empathetic innovation and the two questions you should ask when talking to potential users. Plus, we talk about how he successfully launched on Kickstarter, product design, how to name products and so much more.

Alexander Obenauer is Founder & CEO at Mindsense.

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