Today’s guest is Nancy Hua, CEO of Apptimize, and she shares some amazing case studies of companies using A/B testing to increase monetization. Also, you will discover how to use data to tell a good story, how to check references when hiring and she’s grown as a founder as the company has grown.
Are you spending all your time in workflows and mockups? Well today’s guest says there’s a better way to use your time and it’s by easily testing your content and user experience. She shares the biggest mistakes she sees from apps and how the top apps constantly iterate between release cycles. Also, listen to her process for making decisions quickly and accurately.
Nancy Hua is the CEO and Co-Founder of Apptimize, Inc.