Lifecycle Marketing
Getting installs is only half the job. Keep them.
Email, push, and win-back campaigns that turn one-time installs into long-term paying subscribers.
Trusted by world-class app teams
Every channel. Every stage.
From first open to loyal subscriber — we run every lifecycle touchpoint that keeps users engaged and paying.
Email Marketing
Onboarding sequences, trial nurture, win-back campaigns, and renewal flows — all automated and personalised by user behaviour.
Push Notifications
Day 1–30 re-engagement triggers, churn prediction pushes, and A/B tested copy that brings users back before they drift.
In-App Messaging
Contextual upsells, feature discovery, and ratings prompts — surfaced at the right moment to activate users and drive upgrades.
Churn Prevention
Cancellation flow offers, dunning campaigns for failed payments, and win-back sequences that recover churned revenue automatically.
Retention wins that compound.
The problem. What we do about it.
Most apps focus on acquisition and ignore the users they already have. Here is where LTV is won and lost.
Most apps lose 70%+ of users within the first 7 days. There is no onboarding sequence, no re-engagement trigger, and no system to bring lapsed users back. Every churn is silent and permanent.
Email and push sequences mapped to user behaviour — triggered by actions (or inaction) in the first 30 days. We build the retention foundation before churn becomes a problem.
The trial period is the highest-leverage moment in any subscription app. Most teams let it expire with a single generic push notification — leaving the majority of trial-to-paid revenue on the table.
Day-by-day sequences that surface the app's best features, address objections, create urgency, and close the conversion — personalised by what the user has and hasn't done in-app.
Most apps have no win-back strategy. A churned subscriber who paid for 3 months is far easier to re-convert than a cold install — but most teams never reach back out systematically.
Segmented win-back sequences — different messaging for voluntary cancels, payment failures, and trial non-converters. We test incentives, timing, and copy to find what brings them back.
Most lifecycle programmes run on guesswork. Emails go out, pushes fire — and nobody knows which sequences are actually moving the retention and LTV metrics that matter.
Every sequence tracked against trial-to-paid, churn rate, and LTV — not just open rates and clicks. Monthly reporting shows exactly which lifecycle touchpoints are generating revenue.
