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Chad Mureta’s App Marketing Strategy

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Discover how Chad’s “front-loading” strategy helps him better monetize his apps.
Chad Mureta is a best-selling author, full time appreneur, advisor and investor. He has built and sold five different app start ups and made millions of dollars in four different industries — mobile apps, print media, real estate, and internet marketing.
He is best known for spearheading the creation and marketing of over 200 apps with over 150+ million downloads.
He is the author and founder of App Empire, which has enabled tens of thousands of people to exit the rat race and live life on their terms.

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March 30, 2020
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App Engagement: 5 Surefire Ways to Increase Your Retention

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If they stay, they will pay. When anyone talks about growth, all you think about is downloads – the top of the funnel. However, the bottom of the funnel metrics such as app engagement (or retention rate) is one of the most important growth metrics that you should pay close attention to because without it all you have is a leaky bucket and sustained growth will be nearly impossible.

With CPIs constantly increasing, app publishers have to ensure a high-quality product with high app engagement to ensure that they can continue to spend on marketing.

In this post, you will discover surefire ways to improve your mobile app engagement.

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March 25, 2020
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776: M&A Trends in the Mobile Gaming Space with Diwakar Rao

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Coming up is a fireside chat with Zynga’s VP of Corporate Development & Strategy, Diwakar Rao recorded from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover what Zynga looks for in their acquisitions, if Zynga has plans to go outside of mobile, trends in M&A and how 5G and Stadia affect the mobile landscape.

Diwakar Rao is the VP of Corporate Development & Strategy at Zynga.

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March 24, 2020
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775: Nick Loper of Side Hustle Nation

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Hey guys, another recording from my new podcast, Games with Entrepreneurs. This time with a local friend of mine, Nick Loper. Nick’s website SideHustleNation.com is read by 1.5 million visitors a year and 30,000 listeners tune into The Side Hustle Show podcast each week.

He helps people earn money outside of their day job. He’s an author, online entrepreneur, and host of the award winning Side Hustle Show podcast, which features new part-time business ideas each week. As Chief Side Hustler at SideHustleNation.com, he loves deconstructing the tactics and strategies behind building extra income streams.

Nick Loper is the Founder of Side Hustle Nation.

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March 17, 2020
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774: How CodeWithChris Grew to 300K YouTube Subscribers with Chris Ching

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My friend, Chris Ching, is the founder of CodeWithChris – the largest iOS channel on YouTube with close to 300K subscribers. This is our episode on my new podcast called Games with Entrepreneurs. You will discover how Chris started his blog and YouTube channel while at his full-time job, how he left that job to pursue CodeWithChris, and how good is he at nerdy pick-up lines.

Chris Ching is the Founder of CodeWithChris.

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March 10, 2020
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