Why keyword tools aren’t effective

Why keyword tools aren’t effective

Are you using Google’s Keyword Planner or other keyword tools built on that data for mobile app store optimization, but you’re still not seeing downloads?

Are you building a list of targeted keywords and phrases for your app using estimated monthly web searches and the related keyword ideas, and yet your app isn’t gaining traction?

It’s become more obvious over time that searching in the app stores is almost entirely different than searching on the web, so you need different strategies. This article will help you understand what you can do differently.

Google Play and iOS: Different ASO strategies for each

Google Play and iOS: Different ASO strategies for each

Have you been struggling to figure out the different ASO strategies between Google Play and Apple’s App Store?

Are you confused by one or the other app store? Need some help determining the best way to leverage ASO for both Android and iOS?

This article unravels the different ASO strategies required for Google Play and Apple’s App Store. It will help you understand how different the two are, allowing you to optimize your strategy for both.