Onboarding Mobile Users: You’re Doing It Wrong

When you think about mobile onboarding, do you just focus on how to do it, the techniques?

Are you wondering why your retention rates are in the gutters and you aren’t seeing the onboarding rates that you want?

You’re not alone with those problems. When we talk about onboarding, teams tend to focus a whole lot on the techniques rather than what actually drives retention. In this article, we’ll move beyond the techniques and look at what you need to truly focus on to drive better onboarding rates and retention.