689: Retention and Engagement Strategies with Arthur Castro

689: Retention and Engagement Strategies with Arthur Castro

Are you wondering how to make sure you have strong retention and engagement metrics? Well today’s guest tells us how design impacts these numbers and why talking to your users is the best feedback you will ever get. Also, you’re going to discover how he’s landed a feature by both Google and Apple for all the clients he’s worked with and lastly what you need to know when launching in a Latin America market.

Arthur Castro is the Former Head of Product & Design at Former Head of Product & Design at InstaCarro and now Product Lead at Yellow and Co-Founder of Product Arena

687: Calm’s Director of UA, Matt Horiuchi, on Ad Strategies That Retain Users

687: Calm’s Director of UA, Matt Horiuchi, on Ad Strategies That Retain Users

We’ve got an action packed episode with the Director of User Acquisition at Calm, Matt Horiuchi. You are going to discover ad strategies that actually retain users, why high production value is not that important in video ads and how to make sure you have the right attribution in place when running influencer marketing campaigns.

Matt Horiuchi is the Director of User Acquisition at Calm.