Today’s guest is the Head of Growth for HER, a dating app for queer women. You will discover how finding a local person was the key to internationalizing the app, how to maximize influencer marketing campaigns for a niche app and how retro looking ads are outperforming any other ad creative.
Today’s guest is the Director of Growth at Rev.com. You will discover how simplifying their on-boarding flow doubled conversions, a hack to get in-person user feedback and why adding a Facebook login didn’t lead to the growth they were expecting.
Today’s guest is Alex Austin who is the CEO of Branch Metrics. You will discover why just looking at CPI may not lead to the actual value of a user, how to determine a user’s viral worth and his story telling tips that helped him raise over $100M.
Coming up is a coaching call with the creator of a new social network where we discuss why it’s so important to launch in a niche. It’s a short episode, but highly important since I get this question all the time.
Virgil Moore is the founder of Social Mongo.
Are you looking for simple tactics that will help your app become more shareable? Well today’s guest shares how adding encouragement in his app lead to more shares on Instagram, how to use machine learning to grow app store reviews which lead to more downloads and finally how to learn good design even if you suck at it.