677: Growing a Niche Dating App with Noa Gutterman

677: Growing a Niche Dating App with Noa Gutterman

Today’s guest is the Head of Growth for HER, a dating app for queer women. You will discover how finding a local person was the key to internationalizing the app, how to maximize influencer marketing campaigns for a niche app and how retro looking ads are outperforming any other ad creative.

Noa Gutterman is Head of Growth at HER Social App.

673: How to Grow an App by Humanizing It with Gianluca Segato

673: How to Grow an App by Humanizing It with Gianluca Segato

Are you looking for simple tactics that will help your app become more shareable? Well today’s guest shares how adding encouragement in his app lead to more shares on Instagram, how to use machine learning to grow app store reviews which lead to more downloads and finally how to learn good design even if you suck at it.

Gianluca Segato is the Founder of Uniwhere.