657: The Facebook Ad Creative That Will Dramatically Decrease Your CPIs with Shamanth Rao

657: The Facebook Ad Creative That Will Dramatically Decrease Your CPIs with Shamanth Rao

Today’s guest ran growth and user acquisition for Zynga, Bingo Bash and FreshPlanet makers of the widely popular SongPop app. You will discover how he sold SEM services to those who didn’t even know about the internet, how they sacrificed short-term monetization to increase long-term retention and finally how Facebook video ads with influencers have decreased their cost per install.

Shamanth M. Rao is VP Growth & User Acquisition at FreshPlanet and is the host of The How Things Grow Podcast.

656: Gonzalo Juarez, Co-Founder of eTips

656: Gonzalo Juarez, Co-Founder of eTips

Coming up is a very good friend of mine Gonzalo Juarez.

Look…

You’ve heard me talk about connections, a ton and Gonzalo was a guy I met on a webinar that I was hosting back in 2014 and since then we’ve been almost every WWDC together and we’ve come really good friends helping each other out in the app business.

You’ll learn how he created this with this brother, the difficulties that come with having a business with your sibling and a lot about death – I talk a lot about death in this. How you grew up and what it really means to be an entrepreneur and his move from Argentina to the Bay Area.

So stay tuned.

Gonzalo Juarez is the Co-Founder of eTips.

655: David Reichelt, Creator of Color Switch

655: David Reichelt, Creator of Color Switch

Hey guys, I’ve got a really cool interview with the creator of color switch a very popular game with David Reichelt. It’s a different format than you might be used to hearing but it is the backstory – what was David like, what was he doing before he became ultra famous and ultra rich because I actually asked him how much money he made from the game.

It’s a completely different format way, loose than you what you might be used to hearing from me. What I would really love from you is feedback, let me know what you think of these type of episodes because it is the origins of a brand new podcast that I want to release really soon. So listen in on the backstory of Color Switch Creator, David Reichelt.

David Reichelt is the Creator of Color Switch.