We’ve got an action packed episode with the Director of User Acquisition at Calm, Matt Horiuchi. You are going to discover ad strategies that actually retain users, why high production value is not that important in video ads and how to make sure you have the right attribution in place when running influencer marketing campaigns.
Matt Horiuchi is the Director of User Acquisition at Calm.
Wondering what will happen if you put incentivized or fake reviews on Google Play? Well coming up we have a coaching call where we discuss how reviews affect your rankings on Google Play. Also, you will discover more ASO tactics related to Google Play including keywords and app icons.
Sapan Agarwal is the creator of Video Watermark 2017.
Are you looking to grow or start your two-sided marketplace? Well today’s guest is talking about how the app, Tophatter, has grown to over $300M in sales. You will discover how they have gamified the buying process, how they get users back into their app and how to take calculated risks to help you scale a mid-size startup.
Sree Menon is the Strategy & Global Sales Operations at Tophatter.
Coming up is a coaching call with an impressive 17-year-old and a 3-time WWDC scholar with Apple. We discuss ASO strategies for his AR app, how he can increase his download conversion rate and how to reskin his app to target a particular niche.
Coming up today’s guest is the Chief Commercial Officer at Lockwood Publishing, the creator of the virtual 3D world AVAKIN LIFE. We do a complete deep dive on live ops for games and examples that would work even for casual games. Also, he shares his thoughts on why indie devs are the future of the app economy.
Oliver Kern is the Chief Commercial Officer at Lockwood Publishing, the creator of the virtual 3D world AVAKIN LIFE. Next to that, he is board advisor for a number of mobile games companies and mentor at Game Founders.
Coming up is a coaching call with a game developer. We talk about how to grow organic downloads for casual games, how to monetize using ads and why studying the top free games is so important when trying to find success.
Nawfiljan C is the creator of Zombie Eater.
Today’s guest is the Former Head of Mobile Marketing at Pixel Federation, makers of top games such as Diggy’s Adventure and Seaport. You will discover the soft launch process that has led the company to tremendous success, what new ad formats are working today and how they managed to find success on the Amazon platform.
Matej Lancaric is the Head of Mobile Marketing at Pixel Federation
Are you like me and new to the world of programmatic advertising? Well today’s guest is the Sr. Programmatic Demand Lead at MoPub by Twitter and she shares what is programmatic advertising, emerging ad formats and why native advertising is the one thing that you should be focusing on.
Kristy Barger is the Sr. Programmatic Demand Lead at MoPub by Twitter.
Today’s guest is Director of Performance Marketing at Blinkist. You will discover why you should eat data for breakfast, what she describes as the marketing symphony and how to use paid content to drive more app installs.
Gessica Bicego is the Director of Performance Marketing at Blinkist.
