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Lakshmi uma

649: How to Decrease Your Uninstall Rate with Kara Dake

By PodcastOne Comment

Today’s guest is a Kara Dake, VP of Growth & Partnerships at CleverTap, and a specialist in mobile user acquisition and retention. She shares how one company surveyed their uninstalled users, so they can decrease their uninstall rate, how using a person’s name can increase engagement with your push notifications and common mobile marketing mistakes you should avoid.

Kara Dake is the VP Growth & Partnerships at CleverTap.

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643: Selling An App for 5x Revenue with Trevor McKendrick

By PodcastNo Comments

Today’s guest sold his app for 5X his yearly revenues. He shares how he came up with the idea and how getting on the Startup Podcast led to his eventual acquisition. Also you will discover why he should have hired an M&A lawyer during the negotiations, how he did research on his acquiring company and finally what he felt like after the sale.

Trevor McKendrick is Entrepreneur and Writer at HowItActuallyWorks.com.

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641: How to Hack PR with Jake Ellenburg

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Coming up is a presentation from our App Masters Connect event in Santa Monica where you will discover how Jake Ellenburg, CMO at XMode, drove millions of downloads for Drunk Mode primarily through press. Listen to why “Not Porn” was his favorite subject line, how he hacked LinkedIn to get connected to reporters and why you should NOT land all your desired press at once.

Jake Ellenburg is the CMO at XMode.

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