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Lakshmi uma

621: DialPad Founder Craig Walker on Building for the Future

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Today’s guest is Craig Walker who is the founder and CEO at Dialpad, makers of the awesome Uberconference. You will discover how he managed to survive the down cycle of the early 2000’s and eventually sell a company to Yahoo!, how to turn a bootstrapped company into a real company, and why you should always build for the future.

Craig Walker is the Founder and CEO at Dialpad.

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617: Ad Monetization on Google Play with Jonathan Raveh

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Want to know how to increase ad revenue on Google Play? Well today’s guest shares how to run non-intrusive native ads on your Android app. Also, you will discover how to increase in-app purchases on Google Play (where no one buys), the ad meditation tool of his choice and a cool little ASO trick that increased downloads by 30%.

Jonathan Raveh is the Director of Monetization at CallApp.

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616: How To Use Psychology To Increase Yearly Subscriptions with Sajad Ghanizada

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Today’s guest shares how he used psychology and a simple design hack to increase yearly subscriptions to 75% of the overall conversions. Plus, you will discover his favorite growth strategy which includes bringing multiple influencers together for a webinar, the email script that he used to connect with Noah Kagan and how to use LinkedIn ads for app installs.

Sajad Ghanizada is the product leader and marketer. Check out his website Sajad.co.

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615: How to Get Started With Snapchat App Install Ads with Jennifer Roebuck

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Are you trying to reach a young audience for your app? Well today’s guest shares what’s worked the best in running Snapchat ads for her events app. Also, you will discover her biggest lesson for scaling an app, why she would NOT be mobile first if she had to do start all over again and why you should test all types of marketing channels to make your app really grow.

Jennifer Roebuck is the Co-Founder & CMO @ REVL

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