Want to know how to turn an average game into an amazing, mind-blowing one? Well today’s guest has millions of downloads to his games and he’ll share what types of analytics you should be tracking and how to fully understand your users. Plus, you will discover some amazing retention strategies to make sure your users come back to your game.
Coming up is a coaching call with the creator of an app that is a Tinder for dog owners. You will discover how to approach ASO when your users may not be searching for an app like yours.
Juan Pablo Coppel is the founder of MatchDog
Are you wondering how to make sure you have strong retention and engagement metrics? Well today’s guest tells us how design impacts these numbers and why talking to your users is the best feedback you will ever get. Also, you’re going to discover how he’s landed a feature by both Google and Apple for all the clients he’s worked with and lastly what you need to know when launching in a Latin America market.
Coming up is a coaching call where you will discover how search ads impact your keyword rankings, a cool ASO trick that I recently discovered and why you might consider targeting demographics keywords rather than features.
Elie Gebran is the creator of ARvid.
We’ve got an action packed episode with the Director of User Acquisition at Calm, Matt Horiuchi. You are going to discover ad strategies that actually retain users, why high production value is not that important in video ads and how to make sure you have the right attribution in place when running influencer marketing campaigns.
Matt Horiuchi is the Director of User Acquisition at Calm.