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Lakshmi uma

555: Google Play Indie Success Story with Elliot Schrock

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Today’s guest has more than a million downloads and is living comfortably off the apps that he built in his spare time. And you won’t believe how simple they are. You will discover the mistake that most app developers make (hint: market research), how he’s generating 99% of his revenue from banner ads and how an icon change dramatically dropped downloads.

Elliot Schrock is Founder/Lead Developer at Thryv, Inc.

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552: Shutting Down An Award-Winning App with Binary Formations

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Today’s guests are returning to the podcast to update us on their indie adventures in the app space. You will discover how they shut down their award winning, Apple featured app, starting a consulting arm of the business and re-evaluating an Apple only strategy.

Diane Hamilton is the Managing Partner at Binary Formations.

Kevin Hamilton handles the coding and software design duties at Binary Formations.

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551: Facebook Targeting Hacks with Manol Georgiev

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Coming up is the presentation from our App Masters Connect Vegas about Facebook targeting hacks with my friend Manol. This presentation is heavy on visuals so I recommend checking out the video, however, if you’re busy you’ll get a ton out of it with just the audio. You will discover how to use precise targeting to lower your CPI on Facebook ads and how to find highly targeted interests using the Audience Insights tool.

Manol  Georgiev is the User Acquisition Specialist for Facebook and Instagram.

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