568: 10X Revenue with ASO and Apple Search Ads with Marco Wenisch

568: 10X Revenue with ASO and Apple Search Ads with Marco Wenisch

I can’t wait to share this indie success story. I met today’s guest earlier in the year and since then he has 10X his app revenue using ASO and Apple Search Ads. You will discover his strategy for optimizing keywords in his Search Ads campaigns, a hack to let Apple come up with the best keywords and why adding more keywords actually hurt his campaign.

Marco Wenisch is the CEO and Co-Founder at di Venisco and Economic Solution AppsMacro’s Planner

567: Kids Apps Success Story with Gonzalo Rodriguez

567: Kids Apps Success Story with Gonzalo Rodriguez

Today’s guest has been featured on both Apple and Google Play with over 8 million downloads for their kids apps. You will discover how localizing their apps led to their growth, how he landed a Google Play feature and why he’s removing all the in-app purchases from their most popular apps.

Gonzalo Rodriguez is the CEO & Co-Founder at Papumba.

565: How to Market a Game Profitably with Jeff Gurian

565: How to Market a Game Profitably with Jeff Gurian

Today’s guest is the VP of Marketing & Ad Monetization at Kongregate and he shares how to market a mobile game profitably and at scale. You will discover how they start A/B testing during the game conception phase, why they focus on ad engagement as a critical metric, how to use organic growth to fund UA, and how indies can better monetize their games. It’s a jam packed episode that you don’t want to miss.

Jeff Gurian is VP, Marketing & Ad Monetization at Kongregate (a Game Stop company).