762: Play Mobile Games for Cash Prizes with Frank Argentieri & Paul Rosa

762: Play Mobile Games for Cash Prizes with Frank Argentieri & Paul Rosa

You will hear the story of how two founders are trying to change the way we play casual mobile games. You will hear what happened to a previous startup, how they raised their initial funding and how they soft-launched and actually got feedback from their beta users.

Also, there’s a special offer for the App Masters community. If you use the promo code “AppMasters” you will get a $5 bonus cash prize. All you have to do is download the GameForm app and use promo code “AppMasters”.

Frank Argentieri and Paul Rosa are Co-Founders at GameForm.

761: Successful Retention Campaigns with Mirela Cialai

761: Successful Retention Campaigns with Mirela Cialai

Today’s guest is the Director of Mobile Marketing at Zinio and she shares some of their most successful retention campaigns. You will discover one of their best campaigns for revenue, how they doubled their push notification activations and finally how they recovered from a release that led to negative app store reviews.

Mirela Cialai is the Director of Mobile Marketing at Zinio LLC.

725: Programmatic Targeting with Eric Seufert

725: Programmatic Targeting with Eric Seufert

Today’s guest is none other than Eric Seufert, author of Freemium Economics and editor of the popular mobile blog Mobile Dev Memo. This is the exact interview from our very first virtual summit in 2018 where Eric shares why there’s a shift to programmatic targeting, the types of apps in the top grossing charts and what types of games can adopt a subscription-based model.

Eric Seufert leads platform at N3TWORK. Also, he is the author of Freemium Economics, published by Elsevier in 2014 and Owner / Editor at Mobile Dev Memo.