Skip to main content
All Posts By

Lakshmi uma

355: The Future of Smart Lighting with Beatrice Witzgall

By PodcastNo Comments

Did you know that lighting impacts your mood and biology? Well today’s guest built smart lighting technology and she talks about the settings you need to become more productive, relaxed, and romantic. Also, if you are looking to transition from client work to tech start-up then listen to the part of the show where she shares her advice on how she’s been able to do it.

Beatrice Witzgall is the Founder, CEO and Creative Director of LumiFi.

Beatrice Witzgall
https://twitter.com/LumiFiExp

LumiFi
http://www.lumifi.com/

Read More
September 11, 2015
Love0

354: Lessons in App PR with Matt Ronge

By PodcastNo Comments

Today’s guest walks us through his PR strategy that landed him coverage on The Verge, The Next Web, Gizmodo and many more publications and helped him achieve 50,000 installs during its launch. Also, listen to the one tip about how to make your app and press pitch really stand out.

Matt Ronge is the Co-Founder of Astro HQ, builder of Astropad.

Matt Ronge
https://twitter.com/mronge

Astropad
http://astropad.com/

Read More
September 9, 2015
Love0

353: How to Approach Influencers & Celebrities with Garret Alan Jiroux

By PodcastNo Comments

How do you approach influencers and celebrities about your app? Well today’s guest breaks down his process from working with a few big stars. Also, listen to the part of the show when he talks about how he hustled his way to raising money for his startup.

Garret Alan Jiroux is the President and Co-founder at Tape.

Garret Alan Jiroux
https://twitter.com/imgarretalan

Tape
https://www.tapetheapp.com/

Read More
September 7, 2015
Love0

352: From Zynga to Building a Safety Companion with Preet Anand

By PodcastNo Comments

Today’s guest was the youngest lead product manager at Zynga and he talks about leaving Zynga and building his latest startup called Bluelight. Also listen to how talking to users actually helped him overcome a low point in his entrepreneurial career.

Preet Anand is the CEO and Founder of Bluelight.

Preet Anand
https://twitter.com/preetnation

BlueLight
https://www.getbluelight.com/

Read More
September 4, 2015
Love0

351: How to Work With Internet Celebrities with Herdjie Zhou

By PodcastNo Comments

Are you looking to work with some influencers in your space? Well today’s guest lined up relationships with the biggest internet cat celebrities and he shares his approach along with the partnership agreement. Also, listen to his mindset about not failing and how that has led to 2M downloads including a feature by Apple.

Herdjie Zhou is Co-Founder & Producer at Lucky Kat.

Herdjie Zhou
https://twitter.com/herdjiezhou

Lucky Kat Studios
http://www.lucky-kat.com/

Read More
September 2, 2015
Love0

350: Techcrunch Co-Founder on How to Generate Big Ideas with Keith Teare

By PodcastNo Comments

Today’s guest is a serial entrepreneur, investor and co-founder of Techcrunch and he walks us through his process for generating with big ideas. Also, if you’re thinking about raising money, then listen to how you can tell your startup’s story that will make investors envious if they don’t join.

Keith Teare is the CEO and Founder of Chat Center and founder Archimedes Labs.

Keith Teare
‎https://twitter.com/kteare

Chat Center
https://chat.center

Read More
August 31, 2015
Love0

348: The Power of Localizing Your Apps with Ben Jarris

By PodcastNo Comments

I break the normal AppMasters format to bring on a three time guest, Ben Jarris, to talk about what worked during his launch for Drop The Chicken 2. There’s some valuable content about localization, reaching out to YouTubers, and what sponsorships really work. If you’re in games, this is one episode you don’t want to miss.

Ben Jarris was the Digital Creative Director and Co-Founder of App in the Box.

Ben Jarris
https://twitter.com/BenJarris

App in the Box
http://www.appinthebox.com.au/

Read More
August 26, 2015
Love0

347: A Better Way to Mobile A/B Testing with Nancy Hua

By PodcastNo Comments

Are you spending all your time in workflows and mockups? Well today’s guest says there’s a better way to use your time and it’s by easily testing your content and user experience. She shares the biggest mistakes she sees from apps and how the top apps constantly iterate between release cycles. Also, listen to her process for making decisions quickly and accurately.

Nancy Hua is the CEO and Co-Founder of Apptimize, Inc.

Nancy Hua
https://twitter.com/huanancy

Apptimize
http://apptimize.com/

Read More
August 24, 2015
Love0

346: Barriers to Viral App Growth with David Jones

By PodcastNo Comments

What are some barriers that are prohibiting your app’s viral growth? Well today’s guest built a mobile marketing automation platform and he shares the key components to increasing your k-factor. Also, listen to the part of the show where he shares valuable insights on how you can re-engage your users.

David Jones is Co-Founder & CEO at StreetHawk.

David Jones
https://twitter.com/djinoz

StreetHawk
http://www.streethawk.com/

Read More
August 21, 2015
Love0

345: How Latergramme Grew to 290,000 Users with Ian MacKinnon & Roger Patterson

By PodcastNo Comments

Coming up is the story of how Latergramme started out at a hackathon and grew to over 290,000 users. You will hear about how it all began, how they work with some of the largest brands including YouTube and the NFL, and how the founders finally decided on when it was the right moment to go full-time on the company. Also, if you have that entrepreneurial spirit then listen to the part of the show where they share their thoughts on the reasons why most businesses fail.

Ian MacKinnon and Roger Patterson are Co-founders at Latergram.me.

Roger Patterson
https://twitter.com/roger_patterson

Ian MacKinnon
https://twitter.com/imackinn

Latergramme
https://www.latergram.me/

Read More
August 19, 2015
Love0