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Lakshmi uma

How HotelTonight Approaches Product Design with Audrey Tsang

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How do you create simple, beautiful, useful apps? Well today’s guest walks us through HotelTonight’s approach to product design and how that has led to the app’s success. Also, stick around towards the end of the interview, when she shares the story of running her own company and having to shut it down.

Audrey Tsang is the Director of Product at Hotel Tonight.

Audrey Tsang
https://twitter.com/oddaud

Hotel Tonight
https://www.hoteltonight.com/

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How Steve Miller Sold Pragmatic Software and Retired Early

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Have you had dreams of selling your company and retiring early? Well today’s guest did just that and he shares the one strategy that ultimately lead to his big exit. Also, listen to the critical mistakes he made with his first app and how you can avoid them.

Steve Miller is the founder at Flip Flop Software.

Steve Miller
https://twitter.com/2hourappreneur

Flip Flop Software
http://www.FlipFlopSoftware.com/

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How to Successfully Test and Market Your App Before Launch with Sean Casto

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How do you properly set up your app for a successful launch? Well today’s guest shares why it’s so important to plan your launch and why you shouldn’t wait until future updates to get press. Also, listen to his tip on what to do if your app isn’t getting little to no traction.

Sean Casto is Founder and CEO at PreApps.

Sean Casto
https://twitter.com/preapps

PreApps
http://www.preapps.com/

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How MoPub Helps to Drive More Mobile Ad Revenue with John Egan & Alice Pang

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Want to know how you can drive more mobile ad revenue? Well today’s guests are from Mopub and they share why having competition for your ad space is crucial to earning more ad revenue. Also, listen to the case study of how one app drove 3 times more revenue just by showing their ad in a different spot in the game.

John Egan is Head of Channel Partership Sales at MoPub at Twitter.

Alice Pang is the Developer Advocate at MoPub at Twitter.

John Egan
https://twitter.com/jegania

Alice Pang
https://twitter.com/alicepang

Mopub
http://www.mopub.com/

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How to Approach PR The Friendly Way with Laurie Zerumsky and Nick Barba

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How are afraid of approaching reporters because you hate marketing? Well today’s guest shares her friendly approach to PR and how that led to a local newspaper covering the app. Also, if you’re thinking about freelancing so you can leave the corporate world, then listen to the part of the show where we talk about how to get your foot into the door.

Laurie Zerumsky is Director of Marketing and Nick Barba is Founder at mLab Media LLC, creators of Banana’s Split.

Laurie Zerumsky
https://twitter.com/highopesinheels

Nick Barba
https://twitter.com/n1ckbarba

Banana’s Split
http://www.bananassplit.com/

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The Simple Formula to Eliminate Unnecessary Features with Phil MacNevin

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Do you constantly create apps that have too many features? Well today’s guest breaks down his simple process for determining which features to build and which features to save for future releases. Also, listen to how he was able to sell his first company at the age of 24.

Phil MacNevin is the Founder and Host of Minimum Viable Podcast and founder at Up Next.

Phil MacNevin
https://twitter.com/philmacnevin

Minimum Viable Podcast (MVP)
http://minimumviablepodcast.com

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The Criteria for Getting Featured by Apple and Google Play with Petr Fodor

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What does your app need to have in order to be featured by Apple and Google Play? Well today’s guest shares the criteria that both app stores use when deciding which apps to promote. Also, listen to the part of the show where he shares how he managed to license his game to T-Mobile in order to save his company.

Petr Fodor is co-founder at Flow Studio.

Petr Fodor
https://twitter.com/petrfodor

Flow Studio
http://www.flowstudiogames.com/

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Success Takes Time with Marc Soare

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Are you struggling with your app business and considering giving up? Well, today’s guest talks about being focused on projects and gives us a great reminder that success takes time. Also, listen to how he was able to find clients to the point that now he’s actually turning them away.

Marc Soare is the Founder and CEO at Citrus Media.

Marc Soare
https://www.facebook.com/flyingdeveloper

Citrus Media
http://citrusmedia.at/

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The Process for Failing Fast and Early with Markus Barta

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Are you looking for ways to validate your app idea? Well today’s guest talks about his four step process for trying to fail fast and early and shares why you must get over being afraid of sharing your idea. Also, listen to the start of the show where he shares his company’s agile process when it comes to sales.

Markus Barta is CEO at BYTEPOETS GmbH.

Markus Barta
https://twitter.com/markusbarta

BYTEPOETS
http://www.bytepoets.com/

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