Introduction
In the competitive world of mobile apps, standing out requires more than just a great product. Effective advertising is key to driving installs and reducing your cost per install (CPI). Drawing inspiration from successful campaigns by top apps, here are five proven strategies to enhance your app install ads.
1. Incentivize with Coupon Codes
Offering a compelling incentive can significantly boost your ad’s effectiveness. For instance, Postmates utilized a $100 delivery credit code in their Apple Search Ads, prominently displaying the offer in the second screenshot. This approach not only grabs attention but also provides immediate value, encouraging users to install the app.
2. Keep Messaging Clear and Concise
In today’s fast-paced digital environment, clarity is crucial. Sideline’s ad exemplifies this with the straightforward tagline: “Two numbers, one phone.” This succinct message quickly communicates the app’s core benefit, making it easier for users to understand and act upon.
3. Leverage Social Proof
Social proof can significantly influence user behavior. Robokiller effectively showcased their media coverage and user engagement by highlighting over 46,000 likes and 9,000 retweets. Incorporating such endorsements in your ads can build trust and prompt potential users to take action.
4. Demonstrate App Functionality Visually
Visual demonstrations can effectively convey your app’s value proposition. Albert’s ad, for example, simulates a text conversation to showcase its AI-driven financial assistance. Similarly, playable ads for games allow users to experience gameplay firsthand, increasing the likelihood of installation.
5. Utilize a Strong Call-to-Action (CTA)
A clear and compelling CTA guides users toward the desired action. Using direct prompts like “Install” rather than vague alternatives ensures users know exactly what to expect, thereby increasing conversion rates.
Conclusion
Implementing these strategies can significantly enhance the performance of your app install ads. By offering incentives, maintaining clear messaging, leveraging social proof, visually demonstrating functionality, and utilizing strong CTAs, you can drive more installs and reduce your CPI.
For a deeper dive into successful app install ad examples, refer to CleverTap’s comprehensive guide: 20 App Install Ads That Are Winning The User Acquisition Game.CleverTap
Note: The examples and strategies discussed are inspired by successful campaigns from various apps, as highlighted in industry analyses.
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Show Notes
I am going to share to you some examples of app install ads that are crushing it. You can leverage on the winning elements of a great app install ad to lower your CPIs and dramatically improve your conversations.
Here are my top 4 tips:
Incentivize with a coupon code – When you are using ads, you can leverage on your screenshots by including a coupon code in one of them. This can get people to install your app and convert to become a customer.
Keep ad copy and visuals simple – convey a clear proposition on what the app does using super simple messaging. People have short attention spans so just hit them with a one-two punch!
Use social proof – leverage press coverages and other social proof by placing them everywhere that you possibly can. I have seen apps which had doubled their downloads just by placing social proof in their screenshots.
Let visuals inform functionality – if you have a game, using a playable ad is an example of this. People should be able to experience your app without having to download it.
Show Mentions
14 App Install Ads That Are Winning The User Acquisition Game
