How to Estimate App Downloads for Your Competitors (or Any App)

Why Estimate App Downloads for Your Competitors

Understanding your competitors’ performance is crucial in the app market. By estimating their app download numbers and revenue, you can gauge market demand and refine your strategies. Sensor Tower offers tools to help you access these insights.

A tool which accurately displays downloads for any app is Sensor Tower. The subscription rate is not exuberant and it does a lot more so it is worth it. If you are serious with your app business, I would urge you to subscribe as they are one of the best ASO tools, together with Mobile Action.

Sensor Tower displays the monthly download numbers but you can easily calculate your daily stats.When you get into the tool, click on Add New App>>Keyword Research >> Enter the keywords of the app you want to view>> Click on the app that your chose and Sensor Tower will bring you to the profile of the app to see the number of downloads they have estimated.

On top of this, you will also see the following information about the specific app:

• the ads they have posted,
• revenues and where they were generated,
• the categories they are listed in,
• the reviews they got,
• release dates,
• when they last updated the app.

If you are wondering how trustworthy the app download estimates are, I have checked the data displayed for my clients’ apps and compared it with the data we have at hand and found that it is about 70% accurate.

🛠️ Step-by-Step Guide to Estimating App Downloads

1. Access Sensor Tower:
   Navigate to Sensor Tower and log in or create an account.

2. Add the App:
   Use the “Add New App” feature to input the app you wish to analyze.

3. Navigate to Keyword Research:
   Select the “Keyword Research” module from the dashboard.

4. Search for Relevant Keywords:
   Input keywords related to the app’s niche (e.g., “meditation”) to find top-performing apps.

5. Select the App:
   Click on the desired app to view its profile, which includes estimated monthly downloads and revenue.

📈 Interpreting the Data

• Monthly Downloads: Sensor Tower provides estimated downloads for the previous month.

• Revenue Estimates: View estimated monthly revenue, including in-app purchases.

• Geographical Distribution: Understand where the majority of downloads are coming from.

• Top In-App Purchases: Identify the most popular in-app purchases within the app.

Note: Sensor Tower’s estimates are based on data models and may not reflect exact figures. According to user experiences, the estimates can be approximately 70% accurate.

💡 Actionable Tips for Indie App Marketers To Estimate App Downloads

1. Validate Market Demand:
   Before developing a new app, assess the download numbers of similar apps to ensure there’s a substantial market.

2. Benchmark Performance:
   Compare your app’s performance against competitors to identify areas for improvement.

3. Refine Monetization Strategies:
   Analyze competitors’ revenue streams and top in-app purchases to optimize your own monetization approach.

4. Geographical Targeting:
   Focus marketing efforts on regions where competitors see the most downloads.

🔚 Conclusion

Estimating competitor app downloads using Sensor Tower provides valuable insights into market trends and performance benchmarks. While the data is estimated, it offers a solid foundation for strategic decision-making. By leveraging these insights, indie app marketers can make informed choices to enhance their app’s success.Reddit+1GoPractice+1