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Measure Organic App Downloads & Keywords on Google Play

Coming up, I’ll show you how you can find the downloads you’re getting from organic Google Play, and also the keywords that your users are using to download your apps. Stay tuned!

Finding Your Organic Downloads from Google Play

Open your account on Google Play console; pick the app that you wanna focus on and analyze; then, go to the User Acquisition tab on the left side and click Acquisition Reports.

Filter the dates accordingly and below, you will see a report including all the acquisition channels and compensation rate. You will also find, Play Store (Organic) — that’s where you can find all the downloads you’re getting from organic.

If you have enough downloads you will see the word “Search” underneath and when you click that you will see the actual keywords that are driving the downloads. However, if you are only having minimal downloads, you will not see the specific keywords that are driving those downloads.

That’s it, it’s super simple! So start checking how many organic downloads your app is getting and check out the keywords that drive those downloads.

🛠️ Step-by-Step Guide to Tracking Organic Downloads

  1. Access Your Google Play Console
    Navigate to Google Play Console and sign in to your developer account.

  2. Select Your App
    From the dashboard, choose the app you wish to analyze.

  3. Navigate to Acquisition Reports
    In the left-hand menu, click on User Acquisition > Acquisition Reports.

  4. Set Your Desired Date Range
    Use the date filter to specify the period you want to analyze.

  5. Analyze Organic Traffic
    Under the “Acquisition Channels” section, look for Play Store (Organic). This indicates users who found your app through organic means, such as browsing or searching on the Play Store.

  6. Dive into Search Keywords
    If your app has a significant number of downloads, you’ll see a breakdown under Search, revealing the specific keywords users typed to find your app. This insight is invaluable for refining your App Store Optimization (ASO) strategy.

📊 Understanding the Data

  • Play Store (Organic): Users who discovered your app without paid promotions.

  • Search: Users who found your app via specific search terms.

  • Explore: Users who found your app through browsing categories or featured sections.Google Help+1Android Developers Blog+1

Note: For apps with fewer downloads, keyword data might be limited or grouped under “Other” due to privacy thresholds.

💡 Actionable Tips for Indie App Marketers

  1. Optimize Your App Listing:
    Incorporate high-performing keywords into your app’s title and description to enhance visibility.

  2. Monitor and Adapt:
    Regularly check your acquisition reports to identify trends and adjust your ASO strategies accordingly.

  3. Leverage A/B Testing:
    Use the Play Console’s built-in tools to test different versions of your app listing and determine which yields better results.

  4. Engage with User Feedback:
    Respond to reviews and consider user suggestions to improve app satisfaction and retention.

🔚 Conclusion

For indie app developers, understanding the nuances of user acquisition is pivotal. By effectively utilizing the Google Play Console, you can gain insights into how users discover your app and which keywords drive the most traffic. Implementing these strategies will not only enhance your app’s visibility but also foster sustained organic growth.

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