• 756: Using Affiliates to Increase User Base with Nate Hunter

    756: Using Affiliates to Increase User Base with Nate Hunter

    Today's guest is the CTO of a daily fantasy sports app called SuperDraft. You will discover how he's using affiliates to drive targeted and engaged users, how he's incorporating retention strategies from his mobile games experience and the Facebook campaign that completely failed for him. Nate Hunter is the CTO …Read More »
  • iOS vs. Android App Development – What Is Better For Your Startup?

    iOS vs. Android App Development – What Is Better For Your Startup?

    Currently, there are over five billion mobile users across the world, so whether you are a startup, a small business, or a large organization, you cannot ignore the mobile market. One dilemma that you cannot run away from though is the decision to go Android or iOS. So let’s list …Read More »
  • 755: How to Optimize Your Programmatic Advertising with Cuneyt Unar

    755: How to Optimize Your Programmatic Advertising with Cuneyt Unar

    Today's guest is a user acquisition expert with experience running campaigns for the social casino game category. You're about to discover a trick for running Google UAC keyword campaigns, how to optimize Facebook ads and what metrics should a UA lead focus on. Cuneyt Unar is the VP of Marketing …Read More »
  • How to Increase Mobile App Retention with Paid Ads

    How to Increase Mobile App Retention with Paid Ads

    Are you looking for the inside mobile user acquisition secrets from the most successful mobile companies? Are you interested in discovering the strategies that the top UA (user acquisition) experts are using and testing to produce massive results? Here are their best tips from the App Masters podcast interviews with UA practitioners …Read More »
  • 16 Effective Growth Plans for Mobile App Marketing

    16 Effective Growth Plans for Mobile App Marketing

    Mobile devices have succeeded in making an impact on businesses worldwide, and this doesn’t seem to slow down any time soon. With more and more companies planning to focus on their presence over mobiles, attaining success is becoming even more challenging. Developing an app that addresses a user’s problems correctly …Read More »
  • 754: How to Calculate ROAS & Manage Cashflow with Steve Hovagimyan

    754: How to Calculate ROAS & Manage Cashflow with Steve Hovagimyan

    Today's guest is a seasoned CFO with experience in both private and public companies. You will discover how to calculate ROAS and what a CFO wants to see, how to finance an effective UA campaign and finally what metrics you should hit before hiring a CFO. Steve Hovagimyan is the …Read More »
  • App Store Optimization Marketing Tips From ASO Experts

    App Store Optimization Marketing Tips From ASO Experts

    My top tip for ASO publishers today is to roll with the punches on keyword ranks in the App Store.Read More »
  • 753: Insights from a Mobile Gaming CFO with Peter Hansen-Chambers

    753: Insights from a Mobile Gaming CFO with Peter Hansen-Chambers

    If you're growing rapidly in the mobile gaming space and wondering if you should hire a CFO, then we have a great episode for you. Today's guest is the CFO at Hutch and he shares when is it the right time to hire a CFO, how CFOs and UA teams …Read More »
  • Tips To Keep Gamers Engaged In Your Game

    Tips To Keep Gamers Engaged In Your Game

    Source All games are made with a single purpose: engaging players for an everlasting time span. Despite putting your heart and soul to your games though, it can fall way short of this aim and you end up creating a mediocre one.   When it comes to creating a game, versatility …Read More »
  • 752: The One-Pager to Validate App Ideas with Leo J Barnett

    752: The One-Pager to Validate App Ideas with Leo J Barnett

    Today's guest is an entrepreneur, actor (you may have seen him on The Crown) and designer. He shares his simple process for building a one-pager to validate his app ideas. Also, you will discover how he landed an Apple Feature, what he did to maximize that feature and lastly how …Read More »