• 762: Play Mobile Games for Cash Prizes with Frank Argentieri & Paul Rosa

    762: Play Mobile Games for Cash Prizes with Frank Argentieri & Paul Rosa

    You will hear the story of how two founders are trying to change the way we play casual mobile games. You will hear what happened to a previous startup, how they raised their initial funding and how they soft-launched and actually got feedback from their beta users. Also, there's a …Read More »
  • Mobile Game Retention Strategies With This Kid

    Mobile Game Retention Strategies With This Kid

    I have been talking a lot about Mobile App Retention and I thought, who better to bring on than an 11-year-old with zero attention span. So here's my son, Noah, to talk about what brings him back into a mobile game. Watch Video on YouTube and Subscribe to our Channel: …Read More »
  • 761: Successful Retention Campaigns with Mirela Cialai

    761: Successful Retention Campaigns with Mirela Cialai

    Today's guest is the Director of Mobile Marketing at Zinio and she shares some of their most successful retention campaigns. You will discover one of their best campaigns for revenue, how they doubled their push notification activations and finally how they recovered from a release that led to negative app …Read More »
  • 3 App Store Optimization Strategies You Should Be Testing for 2020

    3 App Store Optimization Strategies You Should Be Testing for 2020

    If there is one thing that is consistent with app store optimization (ASO), it’s that the app store stores are always changing its algorithms. Obviously, this makes sense since their objective is to give the end user the best possible experience possible. However, savvy marketers are constantly testing new and …Read More »
  • 8 Mobile App Marketing Hacks That Will Improve Customer Engagement

    8 Mobile App Marketing Hacks That Will Improve Customer Engagement

    Designing and launching a mobile app is a huge accomplishment but you can’t expect your app to go a long way if you don’t perform proper app marketing. The most important thing is to find a way to use mobile app marketing to improve customer engagement as this will help …Read More »
  • 760: Using Email Marketing for Mobile App Retention with Matthew Sadofsky

    760: Using Email Marketing for Mobile App Retention with Matthew Sadofsky

    Today's guest is a mobile marketing executive with years of experience growing mobile first companies in the dating, music, gaming, and fitness industries. We talk about key metrics a data scientist can help you with and how he's using email marketing to keep users engaged and learn why they've churned. …Read More »
  • 759: How to Build a UA strategy for High-LTV Subscribers with Saulo Marti

    759: How to Build a UA strategy for High-LTV Subscribers with Saulo Marti

    Today's guest is the VP of Marketing of the highly popular 8fit app and he shares how to build a UA strategy optimized for high-LTV subscribers. Also, you will discover why performance marketing is not working as well anymore and conversion rate optimization for new subscribers. Saulo Marti is the …Read More »
  • Tips to Finance Your Growing Business

    Tips to Finance Your Growing Business

    Photo by Sharon McCutcheon on Unsplash A business that is in the initial phase of growth needs financing in order to cope with increasing demands for production. There are costs associated with business expansion: you need more raw material, new equipment, more delivery channels, and employees to carry out day …Read More »
  • Mobile Attribution: Things You Should Know About It

    Mobile Attribution: Things You Should Know About It

    Photo by Thought Catalog on Unsplash The number of apps across iOS and Google is increasing by the day causing a typical smartphone user to get overwhelmed with the many choices they have. That’s why it is becoming increasingly important for app developers and marketers to pay attention to mobile …Read More »
  • 758: Launching a New Service in a Mature Market with Guillermo Gaspart

    758: Launching a New Service in a Mature Market with Guillermo Gaspart

    How do you overcome the first years of launching a totally new service into a mature market? Well today's guest is the Founder & CEO of BYHOURS, a service that lets you book hotels by the hour. He shares how he started this new service, how they generated initial demand …Read More »