• 849: How to Presell Your Product

    849: How to Presell Your Product

     Today’s guest is Ruben Dua who is the CEO of Dubb, the world’s video communication platform for sales leaders. Based in Los Angeles, Ruben is the proud father of two, a drummer, and nature lover. You will discover: – How seeing his wife struggle with closing prospects helped him …Read More »
  • Which Test Won? Pricing Strategies

    Which Test Won? Pricing Strategies

    Which pricing strategies increased revenues by 65%? In this video, you will discover the type of pricing page you should have within your mobile app to increase your revenue. We also break down all the key elements of a highly converting pricing page which includes: – Headline – Pricing Table …Read More »
  • 848: How to Build a Company That Drives Revenue

    848: How to Build a Company That Drives Revenue

     Today’s guest is a former Silicon Valley executive and single mom who created SupportPay to help manage the complex and conflict ridden process of managing child support and sharing expenses between parents. You will discover – How she built the first version of the app – Why you should …Read More »
  • This Photo Scanner App Makes $300K a Month

    This Photo Scanner App Makes $300K a Month

    This photo scanner app that launched in 2020 makes over $300K a month. In this video, we break down how they are marketing the app and converting their downloads into paid customers. You will also discover how they lock their features to ensure a high conversion rate. Highlights 01:48 – …Read More »
  • 847: Building a $20M Lawn Care Business From Scratch with Bryan Clayton

    847: Building a $20M Lawn Care Business From Scratch with Bryan Clayton

     Today’s guest is Bryan Clayton, the Co-founder and CEO at GreenPal. Before starting GreenPal, Bryan Clayton founded Peachtree Inc. which had a $10 million annual revenue before it was acquired by Lusa holdings in 2013. In 2020 GreenPal generated $20 million in annual revenue. Highlights 02:15 – How Bryan …Read More »
  • Simple Formula to Decrease Cost-Per-Acquisition on Apple Search Ads (Part 3/3)

    Simple Formula to Decrease Cost-Per-Acquisition on Apple Search Ads (Part 3/3)

    Coming up, I’m going to show you a simple formula that will dramatically decrease your cost per install on Apple Search Ads and show you the best practices and the strategies to help you scale the app marketing channel.Read More »
  • 846: How Runtastic Increased Retention by 230% with Anja Obermüller

    846: How Runtastic Increased Retention by 230% with Anja Obermüller

     Today’s guest is Anja Obermüller, the Head of Product Marketing (adidas Training) at adidas Runtastic. As Head of Product Marketing at adidas Runtastic, Anja is responsible for coordinating marketing efforts in terms of UA, CRM and campaign management for the adidas Training app. Anja Obermüller is the Head of …Read More »
  • How to Scale Apple Search Ads (Part 2/3)

    How to Scale Apple Search Ads (Part 2/3)

    In this video, I’m going to show you how to set up the two Apple Search Ads campaigns that will really allow you to scale. Highlights 00:35 – The general campaign structure 01:46 – Setting up the campaign 02:28 – Setting the budget/test budget 03:00 – Knowing what you can …Read More »
  • 845: How a Dynamic Background Increased Retention by 40% with Hugo Obi

    845: How a Dynamic Background Increased Retention by 40% with Hugo Obi

     Today’s guest is Hugo Obi, the Founder at Maliyo Games – a design studio known for developing African-inspired games for mobile devices. He is a pioneer in his field, having created gaming classics like Mosquito Smasher, Okada Rider, Aboki Run and Whot King. Hugo Obi is the Founder at Maliyo …Read More »
  • The Best Way to Structure Your Apple Search Ads Campaign (Part 1/3)

    The Best Way to Structure Your Apple Search Ads Campaign (Part 1/3)

    I’m going to show you how to structure your Apple Search Ads campaigns and how to put in the ideal cost per tap to get you to your target cost per download. Highlights 00:34 – Setting up the campaign structure for each geography/country 00:54 – First campaign: Exact Campaign 01:21 …Read More »