• 837: The Best Performing Ad is Influencer Content with Jen Donahoe

    837: The Best Performing Ad is Influencer Content with Jen Donahoe

     Jen Donahoe is a Marketing and Growth Lead at Riot Games. With well over a decade in the gaming industry at EA, Zynga, and Scopely, Jen joined Riot Games, makers of League of Legends in 2019, and proceeded to launch Riot’s first mobile game, Teamfight Tactics, in March 2020. …Read More »
  • 836: How to Figure Out the Right Price Point with Kate Nezhura

    836: How to Figure Out the Right Price Point with Kate Nezhura

    Today’s guest is Kate Nezhura, Director of Product at MobilityWare. With over 9 years of experience in the mobile gaming space, she has led Live Ops and product development efforts across social casino and casual games. In her most recent role as a Director of Product at MobilityWare, Kate is …Read More »
  • 835: How to Sell Your App For Millions (And Not Regret It)

    835: How to Sell Your App For Millions (And Not Regret It)

     Today’s guest has been brokering the sale of internet businesses for the past 14 years and mobile apps in the past 6 years. You will discover: – Top 3 things to do to sell your apps for maximum value – Do buyers have a preference between subscription apps? – …Read More »
  • 834: How to Increase Mobile App Subscriptions with Fritz Charles

    834: How to Increase Mobile App Subscriptions with Fritz Charles

     Fritz Charles is the founder of Q2 Mobile Labs, a mobile studio and consultancy, with a specialty on mobile subscriptions. Q2 Mobile Labs began as a mobile gaming studio, producing a portfolio of over 400 apps that produced over 5,000,000 downloads that was sold to a private investor. Fritz …Read More »
  • 833: How to Start & Grow a College Ambassador Program with Jake Ellenburg

    833: How to Start & Grow a College Ambassador Program with Jake Ellenburg

     Jake Ellenburg is the Chief Marketing Officer at ​X-Mode. He is responsible for growing multiple brands across various industries with a specialty in creative user acquisition. In just under 4 years, he helped pivot a college safety app (Drunk Mode) to one of North America’s largest providers of geolocation …Read More »
  • This Starbucks Secret Menu App Makes $240K

    This Starbucks Secret Menu App Makes $240K

    In this video, we teardown a Starbucks secret menu app that is generating over $20,000 a month! Highlights 00:40 – The main keywords that the app is ranking for. 02:45 – Reviewing the app: the details, what they used to gain their revenue, and everything that makes the app as …Read More »
  • Game Design: How to Develop a Successful Game

    Game Design: How to Develop a Successful Game

    Today’s guest, Jordan Blackman, has worked on multiple 10 figure products for companies like EA Sports, Ubisoft, Zynga, The Pokemon Company, AMC Networks, Ellen Degeneres, and many more. You will discover a few easy ways to increase your game’s monetization. Jordan Blackman is the Owner of Bright Black Associates. Highlights …Read More »
  • 832: Beginner’s Guide to Apple Search Ads with Gabe Kwakyi

    832: Beginner’s Guide to Apple Search Ads with Gabe Kwakyi

     Today’s guest is Gabe Kwakyi, CEO & Co-Founder at Incipia. You will discover how to get started with Apple Search ads, the factors that influence keyword and top chart rankings, managing A/B tests, and so much more. This interview was recorded as part of our App Masters Virtual Summit …Read More »
  • UserTest Review & Live Reaction

    UserTest Review & Live Reaction

    In this video, I’ll show you why you should do user testing and what questions to ask. I’m going to react live to a user testing video and you’ll get to hear the questions I asked along with my reactions — brutally honest and critical ones included.Read More »
  • 831: The Simple Process for Creating a Top Charting Game

    831: The Simple Process for Creating a Top Charting Game

     Today’s guest is David Reichelt, the creator of Color Switch. You will discover his simple approach for designing a top charting game, how David approached the re-launch of his game and how he’s using his tremendous success to build Color Switch 2. This interview was recorded as part of …Read More »