Coming up, I’m going to share the unconventional way to build any business. It’s the same way that I’ve built my business and many have used to build multi-million dollar businesses. Stay tune.
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So you’ve built a great app. Now what? Now it’s time to market it and make everyone know about its awesomeness.
But which marketing strategy to go with?
With literally a hundred ways you can market your app, I can understand your frustration when it comes to choosing one strategy that will work.
We’ve talked about Apple Search Ads in a previous post, where we discussed what they were and how they can affect you as a developer or as a mobile app publisher, now, it’s time to dive deeper into Apple Search Ads and hear from the experts and learn a few tips and tricks about how you can effectively use it.
Since its launch, there have been many reactions to Apple Search Ads, some loved the fact that they don’t have to share the revenue they earn with Apple and others think that it’s the worst thing that Apple has ever done, claiming that it will only benefit big mobile app developers and publishers and leave Indie app developers and publishers out in the cold.
The last claim is only true if you don’t know what you’re doing. This is where you should read on.
Today’s guest and I went to the same high school yet we really didn’t talk until I started the podcast. We talk about our personal fears, running a business, and even play a new game called “Urban Smart”. It’s a new format of the show that I’m testing out.
Jason Burke is the President at D&R Legal Process Service, LLC.
SPONSORS
If you’re looking for an affordable way to drive thousands of downloads using influencer marketing, then check out Trend Pie. They use social media to help your app to be on the trending list of the AppStore. Go to trendpie.com to get started today.
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive 20% off just for the App Masters community.
Coming up I’m going to share why you should cut next year’s goals in half and I got research why this philosophy will work.
CHECK OUT OUR APP MARKETING SERVICES:
https://appmasters.com/
You know the signs of an addictive app: an unwillingness to put your device down, an overwhelming urge to “just check it one more time,” actually dreaming or daydreaming about using it.
Think Twitter, Pokemon Go, even Amazon.
The fact is, most of these were intentionally created to be habit-forming. Called behavior design, the intentional use of psychology within the computer science field has yielded some of the most popular–and addictive–apps and games.
Today’s guest is a former model and journalist and she shares amazing tips on how to get media coverage including secrets that most PR people may not tell you. Also she shares how to not disappoint clients, using the triangle of information when pitching journalists and how spirituality allows her to balance her many businesses.
Allison Kugel is the Co-Founder of Upitch.
SPONSORS
If you’re looking for an affordable way to drive thousands of downloads using influencer marketing, then check out Trend Pie. They use social media to help your app to be on the trending list of the AppStore. Go to trendpie.com to get started today.
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive 20% off just for the App Masters community.
ASO is something, every app publisher has to do. There are various blog posts giving advices for App Store Optimization but an efficient ASO-strategy can…
Are you trying to launch a social media app? Well today’s guest shares his journey and the lessons learned along the way including what he’s pivoting into. Also, listen to the part of the show where he shares his project management tips to make sure a project launches on time.
Ethan Rosenbaum is the President & Founder at Babble.
SPONSORS
If you’re looking for an affordable way to drive thousands of downloads using influencer marketing, then check out Trend Pie. They use social media to help your app to be on the trending list of the AppStore. Go to trendpie.com to get started today.
B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive 20% off just for the App Masters community.
ASO is dead!
You see the same people that said app store optimization (ASO) no longer drove downloads were the same people flooding the App Store with poorly made reskins. They were relying on driving downloads through spamming their app names, but eventually the app stores caught on and started penalizing them for these tactics.
So… as more people moved away from ASO, I started digging deeper. I made a commitment to double down on ASO as a viable strategy to drive downloads.
And it’s paying off…
We’ve been able to increase downloads for our clients by 20–100%. In fact, we had one client where we 5X downloads using nothing but ASO.
