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706: How to Find Micro-Influencers on Instagram with NG Gordon

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Today’s guest is a former professional tennis player and software founder and now he’s a micro-influencer. You will discover how he became an influencer, his 4-step process for finding the right influencer to promote your app and finally, what to say to these influencers to make sure they are worthy of promoting your product.

NG Gordon is the Speaker, Influencer Marketing at DearMishuDad.

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704: Mobile App Analytics with AppsFlyer’s Ben Jeger

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Are you trying to figure out which analytics tool to use? Well, I’ve got Ben Jeger a Managing Director at AppsFlyer to talk all about app analytics. You will discover how to jumpstart your marketing campaigns, how to find the best converting keywords for your Apple Search ads and how to balance long-term growth with short-term revenues.

Ben Jeger is the Managing Director DACH & Nordics at AppsFlyer.

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Apple Search Ads for Paid Apps

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You’re going to discover how Apple Search Ads work for your paid apps.

If you have good organic traffic and people are converting, then search ads will be very helpful for you. However, if you have less traffic, Apple won’t consider your app as good or relevant, so you won’t get a lot of impressions. As a result, your search visibility will be limited. You will not appear on some searches when a user looks for the app. Also, for those who think that their ranking will increase if they use search ads, this will only happen if your app is better than your competitors. This is because your conversion rate is NOT as good as the other apps, so it won’t help you a lot.
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703: Viral Growth for a Hyperlocal App with Jegor Ivanov

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Are you building a social network or a hyperlocal app? Well today’s guest shares how he was able to get viral growth by using an unknown variable reward. You will also discover how to get more engagement from your push notifications, how to get users to generate more content and why you should NOT do when it comes to highlighting your share features.

Jegor Ivanov is the Product Manager, Growth at Jodel.

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