Why Every Indie Developer Needs an ASO Tool
Struggling to rank higher in the App Store without breaking the bank? App Radar just launched a game-changing free plan that gives you more than most paid tools.
In this exclusive walkthrough from App Nation’s Steve Young, you’ll learn:
✅ How to track 200+ keywords for FREE
✅ The secret to finding low-competition, high-traffic keywords
✅ Why competitor analysis is a must for ASO success
App Radar’s Free Plan: What You Get
1. Track Up to 200 Keywords (For Free!)
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Most ASO tools don’t offer free keyword tracking—App Radar does.
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Get daily ranking updates via email.
2. Analyze 5 Competitors
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See what keywords rivals rank for (and steal the best ones).
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Example: Steve found a competitor ranking for “sleep sounds” but missing “soothing sleep sounds”—a golden opportunity.
3. 30 Days of Historical Data
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Monitor keyword trends to see what’s working (or failing).
How to Use App Radar for Maximum ASO Impact
Step 1: Find Low-Competition Keywords
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Use the Keyword Explorer to search terms like “sleep sounds.”
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Look for:
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High popularity (traffic)
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Low difficulty (few competing apps)
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Example: “Sleep Number IQ” had high traffic but zero difficulty—easy to rank for!
Step 2: Spy on Competitors
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Enter a rival’s app name → See their top-ranking keywords.
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Example: A competitor ranked #15 for “white noise” but missed “sleeper sounds.”
Step 3: Optimize Your Metadata
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Use the Quick Editor (paid feature) to update:
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App title
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Subtitle
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Keywords
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Description
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Pro Tip: Localize for high-converting countries (e.g., Japan, Vietnam).
3 Actionable ASO Tips from Steve
🔥 1. Target Long-Tail Keywords – “Soothing sleep sounds” beats “sleep” (less competition).
🔥 2. Check Conversion Rates – If impressions ≠ installs, tweak your screenshots/icon.
🔥 3. Update Frequently – Small metadata changes can boost rankings fast.
Limitations to Know
🚫 Must Connect Your Own Apps (Can’t analyze random apps).
🚫 Optimization Scores Aren’t Perfect – Trust your ASO instincts too.
Final Verdict: Is App Radar Worth It?
For indie devs on a budget? 100% YES.
✔️ Best free ASO tool available (200 keywords tracked).
✔️ Competitor insights = priceless.
✔️ Saves hours of manual research.
Ready to try it? 👉 AppRadar.com
Sponsor
App Radar is changing how App Store Optimization is done. The tool helps developers get their apps and mobile games discovered in the app stores and manages your entire ASO workflow through one simple interface. Not only that, once your ASO is fixed, App Radar will also help you set up optimized Apple Search Ads to help you scale up your User Acquisition results.
Industry-leading companies like Kolibri Games, Tivola Games, NerByte & iTranslate rely on their platform and expertise to drive organic installs from app stores, to their apps and games.
To preview the tool, you can create your free account here.
Show Notes
Best Free ASO Tool: App Radar Overview
If you are on a budget and you are looking for an ASO tool which can help you find new keywords, seamlessly integrate with your ASO workflow, and help you track keyword rankings — my recommended go-to tool is App Radar.
In this video, I go through the tool to show you everything included in the free account which includes 200 keywords, analyze 5 competitors and show you 30 days’ worth of historical data — all these for 2 apps.
Hit play so I can show you how to optimize the usage of App Radar while learning some ASO. You’ll see that there’s so much you can do with just the free plan, so you’ll get why this cool tool is one of my favorites!
