As the app stores become more sophisticated with their algorithms, how does your mobile app retention affect your keyword rankings when it comes to app store optimization (ASO)?
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Today’s guest spent 7 years working for Apple and now is the founder of a performance-based influencer marketing platform. You will discover the most effective way to get started with influencer marketing, what types of creatives work best on Instagram and finally I had to ask him about any secrets he could share about getting an Apple feature.
Dom Little is the Founder of amp&go.
In this video, you will discover How to do App Store Optimization When You Do NOT Have Downloads.
Coming up, we are going to talk all about acquisitions. You are going to discover, what acquirers look for in gaming acquisitions, how to prepare your company for the buyer and what factors cause a deal to get derailed.
Steve Wade is the Managing Director, Media & Entertainment at Atlas Technology Group LLC.
Here’s how you can tell if your ASO strategy is a good one.
Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions.
In this video, you will discover…
– How do you know if you are doing ASO right or wrong?
– Does Google “read” the text of icons or screenshots?
Discover the most important factors in getting high keyword rankings.
Below is a snippet of a webinar that we did with AppFollow where we brought experts from all the top ASO tools to share knowledge and answer all your burning app store optimization questions.
In this video, you will discover…
– What is the ASO ranking criteria?
– What is the impact of keyword optimization?
– The most important factors for ASO
– How important is keyword density?
Coming up today’s guest is the Co-Founder and Head of Game Analysis at GameRefinery, a company specialized in predictive and prescriptive analytics in the mobile game industry. This episode is all about mobile games where you will discover which games have the most potential, what are the hottest monetization trends (spoiler alert it’s Battle Pass) and what features bring your games’ most value in different markets.
Joel Julkunen is the Head of Game Analysis, Co-Founder at GameRefinery.
Discover how Chad’s “front-loading” strategy helps him better monetize his apps.
Chad Mureta is a best-selling author, full time appreneur, advisor and investor. He has built and sold five different app start ups and made millions of dollars in four different industries — mobile apps, print media, real estate, and internet marketing.
He is best known for spearheading the creation and marketing of over 200 apps with over 150+ million downloads.
He is the author and founder of App Empire, which has enabled tens of thousands of people to exit the rat race and live life on their terms.
If they stay, they will pay. When anyone talks about growth, all you think about is downloads – the top of the funnel. However, the bottom of the funnel metrics such as app engagement (or retention rate) is one of the most important growth metrics that you should pay close attention to because without it all you have is a leaky bucket and sustained growth will be nearly impossible.
With CPIs constantly increasing, app publishers have to ensure a high-quality product with high app engagement to ensure that they can continue to spend on marketing.
In this post, you will discover surefire ways to improve your mobile app engagement.
Coming up is a fireside chat with Zynga’s VP of Corporate Development & Strategy, Diwakar Rao recorded from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover what Zynga looks for in their acquisitions, if Zynga has plans to go outside of mobile, trends in M&A and how 5G and Stadia affect the mobile landscape.
Diwakar Rao is the VP of Corporate Development & Strategy at Zynga.
