Today’s guest, Jordan Blackman, has worked on multiple 10 figure products for companies like EA Sports, Ubisoft, Zynga, The Pokemon Company, AMC Networks, Ellen Degeneres, and many more.
You will discover a few easy ways to increase your game’s monetization, his process for evaluating a product and the biggest mistakes he see when it comes to mobile games.
Jordan Blackman is the Owner of Bright Black Associates.
Highlights
01:39 – Jordan’s process for evaluating a product.
13:29 – The randomness factor, an element in a game that spices things up by adding luck in an otherwise skill-based game.
15:05 – How Jordan goes in-depth on his games to get a real feel on how it is doing.
21:08 – KPIs that Jordan takes a look at in the very beginning before moving to something more in-depth.
23:21 – Getting the player used to spending the premium currency.
24:31 – Other ways you can easily increase your monetization.
28:40 – The reverse leverage (the piggy bank).
30:07 – Another idea of a “core loop” and making sure that the amount of rewards a user gets by using it won’t be greater or as much as they get by playing the game.
Show Mentions
– Playmakers Podcast
– Game Analytics
– How To Double Your Game’s Conversion Rate in The Next 90 Days
– Fav app: Waking Up
Sponsors
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