Today’s guest, Jordan Blackman, has worked on multiple 10 figure products for companies like EA Sports, Ubisoft, Zynga, The Pokemon Company, AMC Networks, Ellen Degeneres, and many more.

You will discover a few easy ways to increase your game’s monetization, his process for evaluating a product and the biggest mistakes he see when it comes to mobile games.

Jordan Blackman is the Owner of Bright Black Associates.

Highlights

01:39 – Jordan’s process for evaluating a product.

13:29 – The randomness factor, an element in a game that spices things up by adding luck in an otherwise skill-based game.

15:05 – How Jordan goes in-depth on his games to get a real feel on how it is doing.

21:08 – KPIs that Jordan takes a look at in the very beginning before moving to something more in-depth.

23:21 – Getting the player used to spending the premium currency.

24:31 – Other ways you can easily increase your monetization.

28:40 – The reverse leverage (the piggy bank).

30:07 – Another idea of a “core loop” and making sure that the amount of rewards a user gets by using it won’t be greater or as much as they get by playing the game.

Show Mentions

Playmakers Podcast
Game Analytics
How To Double Your Game’s Conversion Rate in The Next 90 Days
– Fav app: Waking Up

Sponsors

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Lakshmi uma