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If you want to drive more app revenue through Facebook you will want to listen to this episode. Today’s guest will share the step-by-step guide on how to start Facebook advertising and how to retarget users to get them to subscribe to your app.

Plus, how to build an audience on Instagram and transition them into app users, the TWO clever ways he’s getting more App Store reviews, and the email marketing strategies that are crushing it for his app.

Michael Durst is the Co Founder of OOMPH.


02:04 – Mike’s story: from Muay Thai competitions to teaching the sport to making an app out of it.

10:14 – OOMPH launch strategies: engaging people in your email list, partnering with micro-influencers, boxing glove giveaways, building an audience on Instagram and hiring a VA.

23:37 – All about launching Facebook ads and investing on marketing.

26:10 – Why event optimization is critical and his strategy to ensure users stay on and subscribe.

30:15 – What works on email marketing and other tips, including organizing goals into action steps.

36:24 – The big drivers for reviews and other strategies on Instagram, plus the lesson that took Mike the longest to learn.

Show Mentions

– Fav app: Photoshop Express:  (iTunes | Google Play)


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Lakshmi uma

Lakshmi Uma is Appmaster's Podcast and ASO executive. She loves exploring ancient sanctuaries, architecture, and landscapes.

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