Pollen VC is the market leader in capital-efficient funding for mobile app developers and digital publishers. They provide lines of credit to app publishers allowing them to unlock their unpaid revenues and eliminate payout delays of up to 60+ days by connecting to their app store and ad network platforms.
Want to double your downloads using ASO? At the App Masters Academy, we show you our EXACT ASO strategies and our greatest growth hacks to driving massive downloads. From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Check out the App Masters Academy today.
Today’s guest is the Head of Analytics for Exploding Kittens and Founder & CEO Divercity.io. You will discover must-haves for a successful gaming team, commonly overlooked retention strategies and why having gender and racial diversity leads to a more successful company.
7:24 – Product analytics as Chuka’s specialty and why opportunity cost is the biggest issue in mobile gaming
9:29 – Key things to measure in mobile gaming
14:31 – Commonly overlooked retention tactics in the mobile gaming space
20:30 – Commonly overlooked monetization strategies and the psychology behind it
24:59 – Campaign that didn’t work for them: low-quality traffic and launching without server site receipt verification
29:16 – The must-haves for a successful gaming team
Now I run an app marketing agency where we’ve helped 28 clients get featured by Apple, 5X downloads with ASO, and get coverage on Techcrunch, Mashable, Venture Beat and other major publications. I also write about apps on The Next Web, Entrepreneur.com, and on my blog AppMasters.co.
Latest posts by Steve Young (see all)
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- 766: How to Build The Key Features of a Social App with Ian Morris - January 14, 2020