Today’s guest is the Head of Analytics for Exploding Kittens and Founder & CEO Divercity.io. You will discover must-haves for a successful gaming team, commonly overlooked retention strategies and why having gender and racial diversity leads to a more successful company.
7:24 – Product analytics as Chuka’s specialty and why opportunity cost is the biggest issue in mobile gaming
9:29 – Key things to measure in mobile gaming
14:31 – Commonly overlooked retention tactics in the mobile gaming space
20:30 – Commonly overlooked monetization strategies and the psychology behind it
24:59 – Campaign that didn’t work for them: low-quality traffic and launching without server site receipt verification
29:16 – The must-haves for a successful gaming team
Pollen VC is the market leader in capital-efficient funding for mobile app developers and digital publishers. They provide lines of credit to app publishers allowing them to unlock their unpaid revenues and eliminate payout delays of up to 60+ days by connecting to their app store and ad network platforms.
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