Today’s guest is the Head of Analytics for Exploding Kittens and Founder & CEO Divercity.io. You will discover must-haves for a successful gaming team, commonly overlooked retention strategies and why having gender and racial diversity leads to a more successful company.
Chuka Ikokwu is the Head of Analytics at Exploding Kittens and Founder & CEO at Divercity.io.
Highlights
7:24 – Product analytics as Chuka’s specialty and why opportunity cost is the biggest issue in mobile gaming
9:29 – Key things to measure in mobile gaming
14:31 – Commonly overlooked retention tactics in the mobile gaming space
20:30 – Commonly overlooked monetization strategies and the psychology behind it
24:59 – Campaign that didn’t work for them: low-quality traffic and launching without server site receipt verification
29:16 – The must-haves for a successful gaming team
Show Mention
– Adjust
– Snowflake
– Fav app: IMDB: (iTunes | Google Play)
Sponsors
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