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Today’s guest is Clay McDaniel, the CEO of Ripl. Clay is a career technology and marketing executive, and has worked on software platforms that serve small businesses, consumers, enterprise and professional services firms, agencies, and non-profits.

Clay McDaniel is the CEO of Ripl.


01:54 – How Ripl achieved $5M in revenue with just the iOS app

05:12 – How to target small business owners

11:06 – 3 tools for targeting SMBs

37:16 – What KPIs or operating metrics do your company and team prioritize?


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Lakshmi uma

Lakshmi Uma is Appmaster's Podcast and ASO executive. She loves exploring ancient sanctuaries, architecture, and landscapes.

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