Background:

A leading publication house from USA wanted to collect leads from people interested in voting. They had built a landing page and were running paid campaigns with a CPA of $27. The main objective of the project was to lower the CPAs and scale up the ad campaigns.

Challenge:

• The landing page had a funnel which was hosted on another platform making it difficult to track the entire user journey
• Finding people with voting intent is a challenge in itself

Solution:

• We installed conversion tracking and optimized the campaign for a different conversion.
• Changed bidding strategy